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Bound to 
Last 



• • * 

fW flf /w 

FROM what seemingly trivial caus- 
es spring often great events ! 
Had Columbus not stopped at 
the Convent of La Rabida, the dust of 
doubting Spain would have been for- 
ever shaken from his feet, and to Cas- 
tile and Leon would never have been 
given a New World. So, had Parisian 
shoemakers not complained of the 
rasping of delicate leather by the harsh 
fibres of mohair, the feminine world 
would vet lack its late* 




UNITED STATES OF AMERICA. 



ING. 

particulars : 
ially adapted for 



APPLET LIBRARY 0F CONGRESS; 

Shelf..: 

This binding excels 
i st — In the quality of the 

the purpose, and exc 
2d — The smoothness of its seams and edges. Cut by the best device and joined 

so as to produce the least possible thickness. 
3d — The beauty and variety of its colors. It has 106 different shades from which 

may be matched any color of dress goods with utmost exactitude. 
4th — Our facilities for supplying the trade are absolutely unequalled by any other 

manufacturer. 
6th — Every grade, length and width demanded by the market constantly in stock. 

SAMPLES AND SHADE CARDS ON APPLICATION. 



FOR SALE BY ALL JOBBERS. 



T 



/SPPLETO 



C2 



MANUFACTURERS. 



833 BROADWAY, N. Y. 



A FRIEND AT YOUR ELBOW 



BEING 



A SERIES OF HINTS AND HELPS TO THOSE WHO AP- 
PRECIATE THE BENEFITS OF UNIQUE AND 
INTERESTING ADVERTISING. 



CONTAINING 



Over One Hundred Detachable Headings, arranged Consecutively for Progressive 
and Continued Use through Every Season of the Year, and Sup- 
plemented and Illustrated by Model Advertisements of 
Representative New York Business Houses. 



BY J. C. SHENCK. 



Copyrighted 1893, by The Textile Publishing Co. 



published by the Dry Goods Economist, 

78 4. 80 WALKER STREET, NEW YORK. 



ij./jtf 







THE 



DRY GOODS 
ECONOMIST 



IS ALSO 



"A Friend at Your Elbow." 



P?OR EXAMPLE, it gives a large page each week of model and timely 
ads , not theories, but drawn from the best practice of the best retailers ; 
ads. that have made the dollars jingle in the tills. Thus the retailer can 
supplement this book by weekly lessons in his Dry Goods Economist. 

But the Economist also is a friend at the elbow of the window dresser, 
as it shows each week a full page of cuts, with practical explanations, of 
the best-selling window displays and interior decoration. 

Again, it is a friend at the elbow of the proprietor, superintendent or 
manager by its full page of practical hints each week on Wide-Awake 
Retailing — a unique and most valuable feature, for which the Dry Goods 
Economist is famous. 

Then there are the Wide-Awake Market Reports, and the special dis- 
cussions, essays, interviews, letters, etc., getting right at the heart of the trade 
and giving to the subscriber a clear and prompt idea of what is going on 
in his business world. 

All this for a dime a week ; only $5 for 52 such papers ! 

If you are not personally familiar with this dry goods trade vade mecum, 
send for a free sample copy to the 

DRY GOOD5 ECONOMIST, 

78 & 80 Walker Street, 

:: :: :: NEW YORK CITY. 



TO BEGIN WITH 



But few people now-a-days doubt the benefit of judicious 
and energetic advertising. We say ''judicious and energetic," 
because any other kind is now worse than worthless. Unless you 
can make your advertisement bright enough to attract the atten- 
tion of the reader, and interesting enough to hold it, your ad. 
becomes but an epitaph on the tombstone of a dead business. 



Nobody knows the taste of the public for the modern and 
picturesque style of advertising better than the enterprising mer- 
chant. Harassed and exhausted by the work and worry of his 
business, however, he naturally dreads the additional task of 
unsatisfactory mental composition, and is reluctantly forced to 
admit that a day spent with the yard-stick is not the proper 
preparation for an evening with the pencil. 



The object of this volume of suggestions is to stimulate the 
energies and lighten the labors of the advertiser by a series of 
unique and original headings. Its consecutive arrangement and 
convenient form are calculated to render it a valuable aid to 
business, and we trust that it will be found to fully meet its ex- 
pectations. 

The Author. 




SPINN ING A YARN. 



HE earliest thread of which we know was that 
spun by the fabled hands of Clot ho — youngest 
and fairest of the Fates. That is not to be the 
thread of our discourse. Our theme is not the 
Thread of Life, but the Life of Thread — not 
homily, but history. It seems incredible, but yet a fact, 
that from the Garden of Eden to the Field of the Cloth of 
Gold, man was the drudge of the distaff, the slave of the 
spindle. In 1534 the spinning wheel began first to croon 
of happier days to come. In 1767 Hargreaves harnessed 
steam to his newly invented Jenny and left man free to 
follow his better fortunes elsewhere. Great as has been 
the progress of the race since then, it has not kept pace 
with Thread. Mankind still strives toward perfection. 
One spool cotton at least has reached it. 



.^^^.^4.4.^.4. ^.^.^.^^^.^.JU^^.^^^.^^.^^.^^.^.^^.^,^.^.^^.^.^.^^^^. 



The heir of all the knowledge of the maker's art 
Elastic, strong and smooth in every part. 
The white like ivory, the black a perfect dye, 
AH shades in colors pleasing to the eye; 
For hand or for machine, the very best, 
Clark's N. E. W. Thread leads all the rest. 



fr************************^**^***** 



t 

t 

* 
* 



* 

■ r- 



wn Clark Thread Co. 

295 Cburcb 5t., flew YorK, 



THE PLAN OF THE WORK. 



BEGINNING WITH JANUARY and running through December, 
headings for advertisements will be found for every month in the year. The va- 
rious holidays and festivals occurring from time to time, the weather, the cash 
system, and many other timely and interesting topics are touched in turn and 
made texts for the introduction of the main subjects — the goods and the prices. 
Special sales and arrivals of new stocks also receive the share of attention which 
their importance as arousers of public interest demands. The number will be 
found amply sufficient to allow from two to three changes per week, if used in 
a daily ; or a different heading every week for each of two or three weeklies, if 
that plan be preferred. 

THE IDEA IS to take the heading selected, tear it out on the perforated 
line, fill in the blank at bottom with description of goods to be advertised, 
and send it to the printer. When the ad. appears in the paper it may be cut out 
and pasted on edge in its former place. The book thus becomes one of reference 
as well as of suggestion. No better or more interesting history of a business 
(to look back upon in after years) can be written than these advertisements thus 
carefully preserved in enduring and convenient form. The value of such a book 
grows with age and becomes in time the most valued volume of the library. 

WHILE THE LEAVES maybe easily detached as indicated, some may 
prefer to leave the pages intact and to use the suggestions in their own way, 
changing to suit their own views or circumstances. In that case the blank spaces 
may be used upon which to write one's own advertising ideas, as they suggest 
themselves, and from which to draw as opportunity offers. 



SPECIAL POINTS concerning any line may be obtained by reading the 
announcements of the representative houses whose advertisements appear in this 
book. Not only may their manner of calling attention to their wares be followed 
to advantage, but their goods may be bought with confidence and sold with 
satisfaction. 

AFTER ALL that has been said about the way to advertise, a word or 
two about what to advertise: To offer something you haven't got, or to declare 
a thing to be an " unprecedented bargain" when it is no such thing, is like 
throwing a boomerang — it comes back upon yourself disastrously. " Honesty is 
the best policy " in this as in all else, and there is no surer way to kill a business 
than by dishonest or injudicious advertising. By dishonest is meant the sort 
which is too rich in promise and too poor in performance; injudicious, that 
which allows its victim to remain insensible to the needs of the age, and to 
die of the disease called commercial dry rot. 

IT IS MANIFESTLY IMPOSSIBLE for any dealer to sell everything 
cheaper than his neighbor, unless he contemplates taking in the Sheriff as a pro- 
spective partner. If, however, close touch is maintained with the market, 
advantage taken of " drives," and the same shared with the public, the problem 
of making both money and reputation at the same time may be solved. In ad- 
vertising it is best to mention but few items at a time; make the prices such as 
to compel attention, and, if possible, make a change with every issue of the 
paper. 

THE BEST POINTS to emphasize in your appeal to the public are the 
styles, qualities or prices of your wares. The best place to secure the goods 
which excel in these essentials is New York City. In no other market of the 
United States can be shown the styles, may be seen the quantity or will be 
found the keenness of competition so essential to concessions in price. From 
every city in the country, whatever its pretensions, comes the best representa- 
tives from every line of trade to this — the commercial and financial capital of 

the Union. 

The Author. 



A January Blizzard! 

During this month the dry goods business is usually supposed to hibernate 
— go into its hole as it were, and pull its hole in after it. 

....Not So With Us.... 

We not only propose to stay out ourselves, but to offer such inducements on 
our goods as to bring you out also. 

We will retail stiff during this sale — not at wholesale prices — but at less 
than wholesale cost. You. who know us. know that we make no promises 
promiscuously without producing the proof. 
The feet of the young men do not linger at the doorway for us. 

HERE'S THE GOODS and 

HERE'S THE PRICES. 



A Clean Sweep. 



A revolution in a winter stock is even more necessary than a change in 
politics. There never was, and never will be, more need for heavy raiment 
than exists at present; and never was, nor can be, more of a disposition on 
our part to clean it out. 

-••Now For It. #,# " 

Its quite probable that the only way in which most of our citizens will 
ever make much money is by saving it. Unless chances are presented for 
doing that, the barrel gets empty and the cruse runs dry. 

EMBRACE THE OPPORTUNITY. 



AND Still They 

Go Down. 

Despite the unfriendly Elements the happy throng still crowds our place 
for " plums. " 

They know — the people do — that our strokes are merciless and our cuts 
are deep. When we say "our goods are cheap," we don't mean "cheap 
goods." There's as much difference between the former and the latter as 
there is between "an ardent lover" and a "lover of the ardent." 



SOME 



Additional 
Surprises. 



MIDWINTER 

EYE 

OPENERS! 

With that force and directness of speech that characterizes the American 
language, we may often epitomize a whole sermon into the confines of a 
few words. 

So do we compass within this, our usual space, more good and truthful 
talk than is ofttimes spread over a page of gush and gas. 

We thus rob Peter (that is the printer) and pay Paul (that is the public). 

OUR SALE A SUCCESS and 
IT STILL GOES ON. 



A RUN 

ON THE |§ m 

BANK. 

Once we saw the wild-eyed, excited throng of ruined depositors besieging 
the closed doors of a suspended savings bank. What pitiable misery was 
there! What ravings! What stony, dry-eyed despair! 

During this great Clearance Sale of ours we, too, have had a run; but how 
different! The bank crowd clamored for money they could never get — our 
throng sought bargains which were theirs for the asking. 

ONLY 
<mj? <*&? THREE 

<*& «&> DAYS 

MORE. 



Concerning You, Perhaps. 

This thing of buying goods is not only a question of necessity, but some- 
times becomes one of arithmetic. 

^^For Instance Now.—' 

If you should put $10 in a savings bank for one year at 6 per cent, interest, 
it would pay you but 60 cents return on the investment. If, however, you 
should conclude to deposit your 110 with us during this sale of ours, we will 
give you $20 worth for it. That certainly beats the bank. We always make 
it our principle to look after your interest. 

some bio INDUCEMENTS. 



Nearing the End 



• • 

January was named for Janus, the two-faced Roman deity. One counten- 
ance looked backward into the year just passed, and the other toward the 
good time coming. 

We propose that neither of these faces shall longer look upon anything 
which partakes in any manner of the fashion of Winter Stuff. 

In disposing of these we will lose enough money without adding the 
words or the time. 

O 9 



Here's the Chance for You. 



qq kins* THIS is the last day of the week 

and the last Saturday of the month. 

Bcickwcird When the last customer tvi ^ w- 

fully homeward and the curtains 
are rung down at our show windows to-night, it will close the biggest January 
business of our history. Our Herculean task is accomplished ; the goods are 
sold: the money gone to where it will do the most good. Xext week we will 
endeavor to see how much we've lost. But here's a few items we don't care 
to invoice. 

PICK 'EM OUT! 



A. WEARY and WICKED 

I WORLD, j— 

All of us are desperately wicked, and some of us more so. 
Not necessary to mention names — you know who you are. if we 
don't. If it wasn't for the few pleasures capable of being- 
grasped occasionally, this world would indeed be "a vale of 
tears.'"' But when our friends can avail themselves of a chance 
like this occasionally, prospects become slightly more pleasing. 



Take Your Pick 



a JANUARY EPISODE. 

* *" — " mwm *»w^- -»n whwitk PP V.WH ^ 



A lady took time to travel down our way to see if we really 
meant what we said. •■ What's the price of that muff?' 3 
•• One ninety-nine. " " That cloak ? " " Four forty-nine."' She 
figured a moment after the manner so delightfully feminine, and 

then said: ■■I'll take 'em both." She told her friends after- 
ward — and they told us — that it was the biggest day's saving she 
ever made in her life. 



Your Tirne Next. 



From Over 
The Sea. 



POEMS are not the only things which require the makers of to "be born, not 
made." In the production of articles which require not only cunning 
hands but artistic tastes, inheritance becomes an invaluable aid to in- 
dustry — history aids handiwork. This is certainly true of the manufacture of 

Embroideries. 

No people of the world may be said to have made needlework for centuries 
a national occupation like the inhabitants of Switzerland. As a consequence, 
the people of the oldest Republic of Europe make the Embroideries for the world. 
We make our own goods in our own factory in St. Gall, the centre of the indus- 
try. We control our own patterns, import our own novelties, and give to our 
customers the benefit of buying direct from first hands. 

Handkerchiefs. 

Belfast, Ireland, is the centre of the Linen Handkerchief trade. In our own 
factory, located in that city, we make our own goods. Our designs are exclu- 
sive, our styles are attractive and seasonable. We can show a line of plain and 
fancy Handkerchiefs, second to none, and which are suitable for any market in 
the country. 

Laces. 

Everything in this department is absolutely new and up to date. Being a 
new department, no old goods can be found in stock. The novelties of the 
season, as well as the staples in machine and hand-made goods, are with us. 

We would be pleased to meet you when in the market, and have you 
examine the goods we offer, as we believe we can make it your interest to deal 
with us. If we can succeed thus far, it will be our fault if it does not become, 
not only your interest, but your pleasure. 

John Pullman & Co. 

428, 430 & 432 BROADWAY, NEW YORK CITY. 



Black Hosiery. 



THE G0DDE5S OF FASHION 



Seems to have set her seal of permanent favor upon 
black as the color of her choice. The cause for this is 
not to be found in mere caorice, but is based on grounds 
at once 

Solid, 



Sensible and 



Sanitary. 



In the manufacture of Hosiery the highest skill of 
centuries has borne fruition in a perfect fabric ; countless 
and costly experiments have produced the Hermsdorf — a 
perfect dye, and the most artistic effort has culminated 
in a perfect shape. All these are united in a perfect 
stocking — 



JTHE QUEEN'S OWN."] 



That this is even so will be told vou by a thousand dealers who have proved 
it. To them we need say nothing. To those who have never yet handled them 
we offer the best values of Men's, Women's and Children's, to retail at POPULAR. 
PRICES, ever sold over the counter. 



Tefft, Weller & Co 



Broadway, Worth and Pearl Streets, 
Hosiery Department. NEW YORK. 



THE EvOlUtiOll OF THE 

Window Shade. 



THE only kind of shades the early man — the Cave Dweller — had or wanted, 
were the Shades of Night. Until man got windows, he had no wisdom; 
before he got light into his home, he had none in his mind. It was a long 
and weary way from the cave to the palace, and not a short or easy one from 
the first bit of Damask or Dimity which shut out the surplus sunshine to the 
triumph of window adornment of to-day — the Automatic Spring Shade. If, as 
has been said, the appearance of the windows of a home afford an infallible in- 
dex of the character of its inmates, how much of the nicety of neatness and 
solidity of sense is shown by those whose windows are furnished with our 



wwm 

5FK\m 




mn 



These unite the most artistic and durable cloth and 
the best spring roller ever made. 

We make every grade and style of Roller Curtains used on this continent. 
Our facilities for manufacturing and shipping are unexcelled. 
Orders for any special size or quality promptly filled. 
All styles of lettering executed with celerity. 
Samples and prices on application. 



JAY C. WEMPLE CO. 



184 and 186 Wabash Ave., 
CHICAGO. 



537 and 539 Broadway, 
NEW YORK. 



There is wza£ 



My Glove! 



THUUiSZ 



MAKY expressions are in constant use to-day which first found common 
currency in a time of which but little now remains but memory. A 
challenge to a conflict is still " throwing down the gauntlet," although 
the Age of Chivalry is gone and the knights who thus expressed defiance to 

their foes — 

" * * * are dust, 
Their good swords rust, 
Their souls are with the saints, we trust." 

The conflict still goes on, but it is of mind and not of muscle. In business 
like in life, only the fittest may survive. The lists of to-day are not those sur- 
rounded by an excited and vociferous populace, but rather those whose bounds 
are the confines of a continent — the deadly but silent PRICE lists. We have 

Constantly or? Hapds, 

MEN'S WALKING GLOVES, to retail at $1.00. American=made from start 
to finish. The best glove at that popular price ever produced. 

MEN'S PIQUd' GLOVES, at $12.00, $13.50 and $15.00. Better than anything 
of foreign manufacture made at the prices. 

AMERICAN BRETON CAPE GLOVES, to sell at $1.50. 

LINED GLOVES, in all prices and of every kind of leather yet used by a 
glover. 

Lowest Priced 12 and i6=button LADIES' KID GLOVES, in all shades. 

All the popular grades and shades of LADIES' KID GLOVES, in fancy 
welts and buttons. 

Novelties in Colors and Shades to match prevailing and popular colors in 
Dress Goods, a specialty. 

PRICES AND SAMPLES ON APPLICATION. 

■ » » p ■ ■ ■ ~ w m ! ■"■ ■ ■ ' 1 ■ 1 1 in 11 1 1 in 1 ip hi 1 hi ii 1 1 n 1 ■ 1 ■ im 1 1 11 1 1 ii 1 in in ii 1 Him ii in i 1 1 1 m m 



Louis Meyers & Son 

A\aouf»cturer$ ai?<l Irpporterj, 

FACTORY: 480 Broadway, 
n.y. ■ New York. 



p^ebruzuy ! 



Tbe A\ezinipg of the Word. 

We don't want our friends to think us pedantic; we certainly are not 
running a kindergarten, but the name of the month interests us. 

We've just found out that it is derived from the Latin word februo — to 
purify by sacrifice. 

That applies so aptly to our stock and our intentions that we can't help 
mentioning it. 

Just on the eve of our departure for market we propose now to CLEAN 
OUT THE ODDS AND ENDS, even if we do have to make a great 
sacrifice to do it. 

^g^ DON'T FAIL to gst 

^^ YOUR 5HARE. 



uPS & DOWNs 

OCCUR in business as well as in the other affairs of life. In the way of their 
application the UPS (in prices) cling persistently to the other fellow's, and the 
DOWXS belong of right to us. 

W* H&v* tb* Goods. 

Every item we name, we own. You can never say that you were lured to 
disappointment by any printer's ink above our signature. 

sw "Just to Illustrate! 



S&M Valentine'? Day. 

Nobody knows just when or where the celebration of this day began. It 
seems to have been handed down to us from the old Koman times, and was, 
perhaps, originally intended to celebrate the return of spring. As the birds 
began to mate about this time, the day was made sacred to the tender passion. 
That's all right. "We believe in love, not only of the kind presided over by 
Saint Valentine, but of that outgrowth of civilization, the LOVE OF 
PERSONAL ADORNMENT. 

What's the use of having this " human form divine" unless you care for 
it, drape it and dress it so as to make it a source of joy to yourself, and pride 
to your friends ? 

NATURE SUPPLIES THE PORA\, 

WE SUPPLY THE RAIAVENT, 
YOU DO THE REST. 



Perfectly Ridiculous. 

When in a moment of sad reflection we consider how cheaply we've been 
selling goods during the past month it certainly does seem funny, if it were 
not so ridiculous. But. when "the beautiful " turns into slush to vex and 
mortify the children of men. it takes either a boat or a bargain to bring the 
people out. We're out of boats, but 



THE 



Here's 

Bargains. 



WHAT IT A\EANS! 

• • 9 

The crowds that daily throng our st re show that the people know a 
good thing when they see it. We endeavor every day to give substantial 
evidence that we are not unmindful of their patronage. 

Working on the broad principle of enlightened selfishness, we know that 
we serve ourselves best by serving the public most. 

To please the great public — the power that makes or mars us all — our best 
energies are bent, our highest skill engaged. 



Pro B0170 Publico. 



OLD TIME'S great pointer has pushed around 
another year and the bells strike two for us. A 



Our 5ecopd 

_ ^ good old lady once sagely remarked that she had 
^ 7 * always noticed that if she could only get through 



Aoo 



January, that she usually managed to live through the remainder of the year. 
We too. Not only did AYE live, but we tried to make it easier for other people 
to live. We hope that we have helped others — we have certainly gained for 
ourselves this knowledge if naught else: 

A store, that takes this for a rule 
(A truth well learned in life's hard school), 
That action based on Honor Bright, 
The right thing done, because it's right, 
Will bring its just and sure reward; 
Win wealth, and more, good men's regard — 
Life's greatest prizes, without doubt, 
And— THAT'S WHAT WE'VE FOUND OUT. 



ndS '-l> 3 QOM6- 



That's the way we are turning our stock this week. It's only the 21st 
day of February, but when a whole car load of 

New Goods 

Is clamoring for admission, spring cleaning must begin early. !• -[• 

Before the vernal Equinox draws the line over which grim Winter dare not 

step, our store shall bud and blossom with a strange beauty. In the meantime, 

Tbis A\^V Merest You. 



Tb<* Day We Celebrate! 

This is the anniversary of the birthday of the man who never told a lie. 
it is not on record that the Father of His Country was ever in the dry goods 
business. Had he been, the record might not have been made. The fact is 
that we cannot tell the whole truth about our goods; it wouldn't be safe. 

If we revealed their full merits, our store would be burglarized every 
week. We simply show them and they sell themselves. When you take them 
home they are eloquent. 



THE PRICE TELLS EVERYBODY an<I 
EVERYBODY TELLS THE PRICE. 



For This Week Only. 



Our Opening Day. 



On Wednesday next — the same being the 21st day of the 
month — we make formal display of our new stock of DRY 
GOODS. To make this a red-letter day in our mercantile 
history, we have laid under contribution every textile manu- 
uring country of the world. AMERICA for Cottons, Domes- 
tics, Wash Fabrics and Woolens ; Europe for Linens, Laces, 
Embroideries and Dress Goods Novelties ; and Asia for Silks 
and Bric-a-brac. Only that which is newest and best has been 
selected Nothing upon our shelves shows gray from long 
occupation as shop-keepers, or sad from constant repetition of 
offered services. 

Witness the Display. 



From the ALPS 

to AMERICA. 

"We are just patriotic enough to use, and want to use, every 
thing we possibly can of the productions of our own country. 
The Yankees (may their tribe increase) have succeeded in 
making nearly everything that can be made of cotton, wool, 
flax and silk, but there's a few Old World industries that don't 
flourish here yet. One of these is the art of embroidery. 

To do that successfully, one must be a Swiss and live in 
Switzerland. We can't bring over the Alps, but here's the 



EflBROIDERIES. 



floney Ain't So Plentiful 



In these piping times of peace that people care to waste it. 
When one reflects how many hours of labor, how many sacrifices 
and denials are enclosed within the disc of that shining bit of 
precious metal we call a " dollar/'' what wonder people hesitate 
to part with it except for value received ! 

If the testimony of the throngs of people who were with us 
during the past few days can be relied upon — (and who dares 
question it ?) — we give for money, 



The Greatest Values 



DID YOU EVER 



Have "that tired feeling" come over you when you saw shame- 
lessly displayed in bold-faced type that hoary mercantile chestnut 

"Selling Off at Cost?" 

The expression is about as old as deception — some say it origin- 
ated with Ananias — anyhow it is preserved in the hieroglyphics 
and cuneiform inscriptions of cities whose merchants have been 
dust and ashes for a thousand years. 

Our prices, when compared with some others, are 

+ + LESS THAN COST. 



Do You 

See the 

Point? 

• • • 



How much alike are man and pin 
In times like these success to win ! 
Fine Points, Good Heads must both possess, 
Be smooth and bright and sharp, no less. 
Have perfect tempers, and of brass 
Be mostly made — but let that pass. 
Successful men, we've had for years, 
The perfect pin — just now appears ! 



^ 
3 



Mm 




UiK 



m& 



| 

| 



Samples, price=lists and discounts on 
application to Selling Agents ■ 

The H. B. CLAFLIN CO. 



NOTION DEPARTMENT: 

GEO. E. BRIGHTSON, MANAGER. 



NEW YORK CITY. 



3 



I SOMETHING 1 

i ABOUT i 



...Suspenders, j 

BUYING and selling many kinds of goods is a sort of a "con- r^ 

fidence game." That is, we work by faith and not by ^ 

sense. The merchant must rely upon the honor of the ^ 

manufacturer, and the consumer upon — what the merchant tells r^ 

him. The simpler a thing is in construction, however, and more =^ 

universal its use. the better chance everybody has to become r^ 

posted in its value. =^ 

Take Suspenders, now: ^ 

Tens of thousands make them, hundreds of thousands sell ^ 

them, millions wear them, and evervbodv knows about them. z^ 



HENCE IT IS, 



^= that Suspenders, if rightly handled, are a good item on which to 

^ make both a good impression and a good profit. To seil them 

^= cheap makes the one, because all know their value : to buy 

^= them cheap allows the other, and 

| That Brings You to Us. 

fc We give this item of our stock our particular and careful attention. 

^z We absorb the surplus stock of manufacturers, big or little, as oppor= 

^Z tunity offers. 

^2 We are in constant attendance on every sale, public and private, 

^ z where money down gives us the mastery of the market. 

^z Our lines are complete in all grades and values, and our prices guar= 

fc anteed the very lowest. 



.SAMPLES AND PRICE=LISTS ON APPLICATION. 



| LEVY & WINEMAN, 

^ Auction Jobs in Dry Goods ^8 W ALKER ST., 

^ and Notions a Specialty ^sbs»=— — ■ — ]\JEW YORK 



ON 
THE 



jwcn. , \ \ ' 



The old Anglo-Saxons called the month upon which we enter, " Hlyd 
Monath;" which, by interpretation, means storm month. Under the old 
lioman way of reckoning, this was the first month of the year, and continued 
to be so in England until 1752. There's just two things about March which 
may be unfailingly predicted. The first is bad weather from the Signal Ser- 
vice, and the second is big bargains from us. We propose to let the winds do 
the blowing, we will do the selling. 

iii'i B/IRQ/1IN5 FOR NOW. 



Lo?t apcl Found. 



The Ancients possessed some few arts which were lost on 
the road to us. They could color marble as easily as we 
do cloth. They could preserve the dead until their dust would 
not mingle with the earth for centuries. But when it comes to 
mechanical skill, to labor-saving appliances, to wealth-compelling 
inventions, they were not "in it." Our Machines have more 
sense than the old mechanics. See what these modern marvels 
with their iron arms and steel fingers can do, and how little 
they charge for doing it ! 



/Modern Instances 



DON'T 
GET LEFT 



Rome, they say, was not built in a day. No more, by your 
leave, is a new dress. It takes that long, sometimes, to select 
it. With all the time which yet intervenes between now and 
Easter, there will be some foolish virgin caught napping. Will 
it be you ? The parlor window view of the Easter procession is 
poor to the one " not in it" with a wealth of radiant raiment. 



BE WISE 
TO=DAY. 



All Alopg 

Tbe Lipe.. 



The shower of encomiums constantly passed upon our goods 
don't fall upon any particular branch or kind alone. Every- 
thing we keep, from the homely muslins to the fascinating wash 
fabrics in cottons, to the useful flannels, to the natty dress goods 
in woolens, share alike in the rain of compliments. In 
notions and furnishings 

"Examples might be heaped until they hide 

The rules, which they loere made to render plain" 

LET THESE SUFFICE. 



"STILL A-COMINV 



That's what they are ! It was our old friend, Patrick 
Henry, who remarked upon an historical occasion, "The next 
gale that sweeps from the North will bring to our ears/' etc. 

Now, every time you hear the roar and rattle of a freight 
train, let the idea strike you that we are getting more new goods. 

Here's a few specimen nuggets from the last new lot. 



SEE THEM TO-DAY. 



COAX »p»/i 

cm 0UT 



It strikes us that Winter has stayed around this country about long 
enough to outwear its welcome. It was all very well along last November to 
share the children's enthusiasm over the falling flakes, but, good gracious ! 
that was four months ago ! Suppose we all do something to coax Spring to 

" Give us back the sunny days, 
TJie breeze perfumed by flowering sprays," 

and all the other beauties and blessings of the season. As our share toward 
bringing this about, we 

OPEN UP THESE. 




There was a gruff fellow once, who said that he 

never had to consult either the almanac or the 

weather to know that Spring was approaching. 
The clamor of the females of his family for new 
raiment was sign enough. In deference to their 
demand, we have brought on the first installment of the new season's fabrics, 
and invite the ladies to see them. We say nothing about the men. They can 
have the floor for a few remarks, when the bill is presented. Just now. silence 
with them is like the opportunity we present — golden. 

THE NEWEST CREATIONS. 



Don't Stay 

....ON... 

Our Account. 

March came in like a lion and stayed in like the whole men- 
agerie. Even our tempting display of Spring goods didn't seem 
powerful enough to ward off the Blizzards. However,, the sun 
is getting around toward our side, and that, with the intelligent 
and powerful aid of the dry goods men's advertisements, ought 
to break the backbone of Old Boreas. We propose to fire, now, 
our parting salute to March. The people will remember it — if 
the clerk of the weather don't. 



Get Thee Gone 



S KETCHES 

By BIZ 

This is a world of change, — as Burdette says, " Give us two 
twos and a five for a one." 

Before the vernal equinox again draws the line over which 
grim winter dare not step, our store shall bud and blossom with 
new beauty. To make room for our fresh arrivals, the other and 
older stuff must follow the example of Bill Nye's Celestial — 

IT A\UST GO! 



Up To Snuff 



All the people are wiser than some of the people. To say 
that the public can be deceived continually is to insult their 
intelligence. No business can be successful without the cordial 
co-operation of its customers — no co-operation can be cordial 
without confidence. That we have this in so large a measure 
shows that we have carefully nurtured this ••'plant of slow 
growth " until it's big enough to give shade to all. Our methods 



of forcing growth were with 



Items Like These 



I A LOOK m 1 







TiuuMUUiuuuuummu^ 



IF the ability to trace an honorable history back into remotest times be deemed 
sufficient cause for a patent of nobility, Linens must be the blood royal of the 
textile world. From the first syllable of recorded time they have ministered 
to the comfort of every class of humanity, from prince to peasant. The oldest 
specimens of woven fabrics now in existence are the flaxen cerements of Egyptian 
kings; whose bodies, but for these, would have been dust and ashes for a thous- 
and years. From Babylon to Belfast, Linens have been an important article of 
commerce, and from Asia to America they are to-day the greatest pride of the 
heart of the housewife. Our line of these is 

Complete and Satisfactory, 

IN Table Damasks, Bleached and Brown, in all widths, 
patterns and prices. 

IN Colored Novelties, in all grades of Turkey Reds 
and Fancies. 

IN all qualities, styles and fabrics of Bleached, Brown 
and Fancy Crashes. 

IN all sizes and kinds of Plain, Fancy Bordered or 
Fringed Napkins. 

IN every class, size, weave and design of every grade 
of Towels and Covers. 

We invite the attention and inspection of every merchant in the country, 
whose ambition it is to make his Linen Department a source of pride and profit. 
Our goods will arouse the one — our prices will insure the other. 

Tefft, Wellek & C2. 



LINEN DEPARTMENT 



BROADWAY, WORTH & PEARL STS., 
NEW YORK. 



S!1ff 



TIM 







HE Coat of Arms of the city 
of New York bears as its most 
u prominent feature the figure 
of a Beaver. This typifies not only 
the great industry of its people, but 
also one of its people's greatest indus- 
tries. For over a century the world 
has looked to North America for its 
supply of furs, and New York City 

has been the point of concentration for the entire fur trade of the 
continent. Not only is it the depot of reception and exportation 
of the raw skins of the New World, but it is also the entrepot of 
the foreign-made product, and with a single exception, the greatest 
fur garment manufacturing city on the globe. Pre-eminent, even 
in a city noted for the magnitude of its far concerns, is the 

JOHN RUSZITS FUR CO. 

A look through their establishment is at once a liberal education 
in the art of preserving and dressing every species of fur used by 
man, and a revelation of the wonderful extent of the manufacture 
and sale of fur garments in the United States. This firm makes 
and sells full lines of 

LADIES' Sea1 ' Mink » Astrakhan and Persian Coats, 
Fur=Iined Circulars, Cravats, Capes, Muffs, 
Boas, etc. 

GENTLEMEN'S Fur-lined Coats, Fur Caps and 
Gloves. 

Sleigh and Carriage Robes, Rugs and Floor Mats. AH 
kinds of Fur Trimmings, and complete assortment of all 
sorts of Skins for Furriers. 



** 



♦♦ 



JOHN RUSZITS FUR COMPANY, 

71 to 77 fUeveev St., Jiexxi York. 






vm 



m% 




A SIGN OF EXCELLENCE. 

The best help to humanity is done by those whose inventive and artistic genius brings into 
common and constant service whatever best combines USEFULNESS, DURABILITY and 
BEAUTY. In the manufacture of 

•••POTTER'S"* 

Table Oil Cloths 

particular and peculiar merit has been achieved in these VERY ESSENTIAL POINTS, 

PLIABILITY AND SMOOTHNESS. 

Under our improved process, our goods are made as pliable as cloth, as smooth as marble, 
and as impervious to water as rubber. 

BEAUTY OF DESIGN AND COLORING. 



The extent and variety of artistic taste displayed in the patterns and shades of our goods 
is almost endless. In Marbles, Plain Colors, Woods, Mosaics and Fancy Patterns, our line 
challenges competition with the world. 

In Both Quality and Style They are the Standard. 



FOR SALE BY ALL JOBBERS. 



THOS. POTTER, SONS & CO. 

(incorporated.) 
Manufacturers of 

TABLE, STAIR, SHELF and FLOOR PHILADELPHIA ai?<I 

Oil Cloths and Linoleums. % NEW YORK. 



Lord & Taylor 's 




WHOLESALE 



HOSIERY, 



UNDERWEAR 



AND 



GLOVE DEPT 



Is a much needed friend to retail 
merchants. Their lines are never 
broken, so your departments may 
always be complete, without hav- 
ing a large stock or ends on which 
you lose more money than the 
profit on what you have sold. 
Before placing your Fall order he 
sure to look over their offerings. 




APRIL FOOLED 



Almost incredible as it may appear there are doubtless 
some people hereabouts who have not yet bought goods of 
us. Xot many, you understand — only a few. 

Now it's bad enough to be the victim of a practical 
joke on •'•'All Fool's Day." but to continue to ignore our 
claims is to make every day in the year an April 1st for 
you. 'Worse, indeed, because the joke may cause you to 
lose only your temper, while to avoid us is to lose your 
money. Remember, will you — that 

The foolish e*t kind of a fool ice fear. 
Is the fool whose April lasts all year. 



Here is WISDOM 



A SPRING 

Wb&t a Winter it was ! 

In after years — when old and gray — the children who played amid its 
snows will tell — as do the old men now — ah, but we had iveather then. 

But now comes April, and as she walks abroad and sees the barren hills 
and naked wolds, she drops her tender tears and lo — a miracle ! 

As falls the pitying drops upon the face of sleeping nature, she wakes 
and breaks in smiles. Every tear becomes a blade of green and behind the 
curtain of her clouds, she works her wondrous transformation on all the woods 
and hills. 

Then the brooks throw off their chains and croon their songs to 
budding willows along the daisy-spangled banks of verdaut meadows, which in 
turn suggest to every passer by — 

....QO AND QET NEW CLOTHES.... 



Quality ^ Quantity, 

How Good? That is one of the questions ever confronting the 
buyers of Dry Goods. The other is "How Much?" Some dealers con- 
tinually harp upon the quality of their goods and try to give them a 
fictitious value by asking an extraordinary price. Others talk quantity 
only and sacrifice worth to bulk. Our plan is to give the best quality 
in the largest quantity, more goods and better goods for a dollar than 
an}^ store in town. 

AS 

FOR 

EXAHPLE. 



THE ^ 
SPOT ** 



X. 



We have no doubt but that April's intentions are good. 
While she shows a lamentable disposition to stop and sit 
down on old Winter's lap occasionally, she will get here 
bye and bye and bring some weather with her. 

....Oh, April! Hear our pleading call. 
We give it up — you've fooled us all.... 

In the meantime come out between the showers, or snows 
(as the case may be), and see what we have to make life 
worth living. 

LOOK AT THESE. 




4 



4 



4 



4 



4 



4 



DON'T make any mistake about that uew dress — 

don't buy too soon. In order to test the market. 

manufacturers put out .samp]- lines of fabrics. 

Out of thousands of patterns and colorings but 
E^lll few succeed in capturing the popular favor. 

Those which do become the rage — the others 

go to the wall. Acting on the teachings of past 
experience we waited to sec ce which way the cat would jump," so as 
not to put good money into bad styles. On all we show to-day. 
Fashion has set her seal of favor — these are " all the so." 



..The NEWEST 



and 



BEST. 



The Spice 
of Life. 



Mother Nature is just now setting an example which we may wisely 
follow. The brown meadows put on their robes of emerald and the 
trees exchange their poverty of naked branches for a boundless wealth 
of foliage. From banks where but erstwhile the frosty crystals glittered, 
now peep up the smiling faces of the flowers. ••'Behold all things be- 
come new'" and new things become all. Xature and humanity are both 
bettered from the donning of new dresses and for the latter 



We Display 
To=Day. 



Ho \&ae\\ ftumbers. 



Youth and beauty exercise their potent sway over all 
sensitive minds. Upon the altar of the NEAY burns ever 
the incense of admiration. Mindful of this, the inven- 
tive genius of the age is ever striving to surpass former 
efforts, and by the beauty of the new creations, to win 
the guerdon of popular applause. Our stock is absolutely 
fresh — the product of The Now. Its beauty is unmarred 
by anything that suggests the days of Methuselah. 

...fbe latest G rea ^ ons « 



F^tyt or U/roi?^? ^ & $• 

In these times a merchant may just as well plant broomsticks and ex- 
pect blossoms as to try and build a business on mere "buncombe." The 
fellow who follows this fallacy may think he is plucking Apples of Gold 
from the G-ardens of Hesperides — but he isn't. When the public "get on to 
him" they do it with both feet and — 

"The fruit he loved so much 

Will turn to dust and ashes at his touch," 

Our success — such as it is — was never attained by any amplification of 
the truth. "When we advertise bargains — 

, This is WHAT WE GIVE. 



Woro&o's Vapity. 

They were talking about the vanity of woman, and one of the few ladies 
present undertook a defence. "Of course/' said she, "I admit that women 
are vain and men are not. Why," she added, with a glance around, ••the 
necktie of the handsomest man in the room is even now up the back of his 
collar," and she smiled — for every man present put his hand up to the back of 
his neck. That proves it. We being men are no exceptions. What we are 
vain of, however, is this : being able to offer — 

lpcluceroepts LiKe Tbese. 



A NATURAL 

SEQUENCE. 



The outgrowth of intelligent and persistent effort ought to 
be success. We are not the creatures of chance — the sport and 
prey of every stormy wind that blows. Good buying, close sell- 
ing, energetic advertising, and polite and honest treatment, will 
make and hold trade. That's why we have earned and maintain 
our present position. 



These Things Count. 



M SLOW 



When a man has had an extraordinarily severe spell of sick- 
ness he usually recovers slowly. It seems as though the same 
principle applies to the weather: A winter of almost unpre- 
cedented severity softens into balmy spring with exasperating 
reluctance. | jHere it is the middle of April and hardly enough 
sunshine to start the sap in the trees, let alone the blood in 
people's veins. | The only thing we can do is to 



Start Things Thusly: 




A 



DRIVE '« RIBBONS. 



Competition may be "the life of trade," but unless 
aa fairly and ful'y met, it is often the death of the trader. 

^ D °^ Consequently, it is absolutely essential that the 

RIBBON DEPARTMENT 



of every live retailer should be kept right up to the .. 

times — able to meet all competiiion and to supply all de- feaS 

mantis. That is the invariable condition of the ^c^ 

Stock Bought From Us. 

WE EXCEL ALL OTHERS IN THESE PARTICULARS: 

QUANTITY. ^ ur Ribbon Department contains 10,000 square feet, making it one of the 

largest exclusive departments of the kind in the world. 

VARIETY. Tnis i mm ense space is compactly filled with every kind of Ribbons now 

demanded by all classes of trade. Every width, quality, style and material 
fully represented. 

PRICES. ^ ur re P ll tation was made by selling our goods at prices that were at once pop- 
ular with the public and profitable to the dealer. For example, we can give 
you an excellent value in a Satin-edge all=silk Ribbon, No. 9, for 60c. If a Satin 
and Gros-grain all-silk be desired, we can make a lower price than was ever 
offered : No. 9, 80c. for 10 yards. REGULAR, NOT NET. 

SAMPLES AND COLOR CARDS ON APPLICATION. 



E. S. JAFFRAY & CO. ^ToZt w - 

♦!"$•*♦ RIBBON DRPARTMENT ♦♦•M* 




'' Beneath her Windsor Petticoat 
Her feet like mice, stole in and out. 



4» 



FOUR FAriOUS 
FEATURES 



OF THE 




A A 
A A 



Perfect Fitting. 



Upon the set of the skirt depends the fit of the dress. Our goods 
will always be found just right in length, width and design. 

Best Material. 

In whatever goods our Skirts appear — Cotton, Fast Black Satine, 
Wool, Mohair, Melton or Silk, the quality will be found first-class in 
every respect. Nothing used which is not fully up to standard. 



Good Style. 



Our aim is to give the trade a line of goods distinct and unique 
in patterns, and absolutely up to date in style and finish. 



Popular Prices. 



While embracing a wide range in patterns and qualities, our goods 
are calculated to retail at popular prices. No other line of Skirts offers 
better values for the same money. 



FOR SALE BY ALL JOBBERS. 



The WINDSOR SKIRT CO. 



65 & 67 Worth St., New York City. 



mi&^MmmmwwM&Mmfi&w$ 



TO- 



MAKE 
MONEY on 
CLOAKS. 



BUY THEM RIGHT— 

THAT'S THE FIRST THING 



THE old adage that "goods well bought 
are half sold," applies with peculiar 
force to Cloaks. You will appreciate 
this when you find that you can buy them 
of us so as to sell them at what your rival 
pays — and still make money enough. 

Under Our Peculiar System 

We stop at no step short of absolute bottom. 
We control the output of three factories and 
make the needs of others for the ready cash 
our opportunity of forcing constant conces- 
sions. 



Consequently, 



We have the reputation — and deserve it, too — 
of being the cheapest house on Cloaks in New 
York — or the New World. 

SAMPLE LINE ON APPLICATION 

AND APPROVAL. : • :• • 



5. Steinfeld & Co., 

66 & 68 Lispenard St., N. Y. City. 



[ flusic | 



*/ft 



for the Million. 

IF the ability to make music was as common as is the love for it, mechanical methods for its 
production would he unnecessary. From dearth of means, or lack of training, as much as 
from natural inability, but few become musicians. To gratify a love of harmony, almost 
universal, mechanical ingenuity must sometimes supply the place of musical ability, and hence — 
the Music Box. Invented in 1750, improved with every year since then, it is become the most 
beautiful and pleasing of human inventions. Through it music is no longer autocratic, but auto- 
matic. Not alone in homes having the talent, but in homes possessing the taste, may harmony 
be evoked. The music of this sphere is become the music of the cylinder, and the greatest 
triumph of the art is 

1 



I JACOT'S j 

[ideal musical boxTI 



It A\aKes 2i Deliqbtful Wedding, Anniversary or 

Holiday Prqs^ot. 




The IDEAL are the most complete, durable, and 
perfect musical boxes made, and any number of 
tunes can be obtained for them. We have in stock 
21 different styles from $70 up. These instru= 
ments are all guaranteed. Also a complete line 
of musical boxes of all styles and sizes, from 40 cts. 
to $1,500, and a line of musical novelties. 

Send 4-cent stamp for 65-page illustrated cata- 
logue with list of tunes. 



Jacot & Son, 



mporters and Manufacturers, 



-298 BROADWAY, N. Y. 



Get Tbee Bebipd t\z \ 

That's what this week says to last — what May says to April. 
It's a mighty good thing that the month just passed did not have 
much reputation to lose ; as it is it will be remembered chiefly for 
its own capricious weather and our own great bargains. Her 
clouds had but one silver lining and THAT WE FUR- 
NISHED. 

Now we greet May on the Homeric principle : 
"Welcome the coming, speed the parting guest " and as the 
mild-eyed maid troops over the Eastern Hills, we — 

Salute \)zx Tbusly: \ 



TWO GOOD 
RULES. 

FIRST. — Make your money honestly. 

There never was any happiness obtained by the aid of gains 
ill-gotten. Every dollar earned of honest toil buys a hundred 
cents' worth of happiness in every market on earth. A hundred 
thousand dollars wrongfully possessed, can't buy a cent's worth 
of heartfelt pleasure anywhere. 
SECOND. — Spend your money carefully. 

While you are earning it by making something which you 
probaby don't want, somebody else is equally busy making some- 
thing you do want. Don't be worsted in the trade. Until yoh 
find the best place to spend it, hold the dollar so tightly that the 
eagle screams and the Goddess of Liberty expostulates. 



SPEND IT FOR THESE. 



The Everlasting Topic 

After all. there are few things quite as interesting as the 
question of dress. While clothes don't make the man or woman, 
they afford a pretty good indication of their character after they 
they are made. Time was when they told the story of their 
means, too, but that time is past. By confining your purchases 
to our store, you can follow Shakespeare's advice and make — 

" Costly flii/ habit as thy purse can bay," 
without bankrupting your exchequer. 



See These, Now 



OUR METHODS 

REWARD. 



AND 
OUR 



As to the former, we would remark that they are ours and ours only. 
We buy and sell after our own plans and specifications. Imitation is only a 
form of flattery, and we never flatter. Again, we never bid against our- 
selves. We make the price and it always goes. We don't put down here and 
put up there, but everything is on a fashion of horizontal reduction. As to 
our reward, verily we are having it. The people are wise enough to know 
their friends, and the amount of trade tells a truthful tale. 

HERE /IRE SOflE OTHER THINQS. 



HOW 

WOULD IT DO? 



The question now before us is not to get the stuff : The crowded 
shelves, the counters full, both show we've got enough. What 
we need just now is buyers, folks who spend the ready cash, so 
we mention a few "flyers," knock the prices into smash. This 
metrical announcement may tempt you to invest. You bring 
the money to us, OUR GOODS will do the REST. 



Here's Ricbpsss. 



LS 



>°*?..to BUSINESS 



It is about time that business and the weather struck a 
regular gait instead of a regular gale. So far this month the 
earth seems to have been hobnobbing with Aquarius. The old 
song may be made to read — 

" Oh, hand me down my cough drops, 

And umbrella right away,' 
For I'm to be Queen of the May, mother, 

Fr.i to be Queen of the May" 

We can't make weather, but we can make prices. 



LOOK /IT THESE NOW. 



Tbe LOGIC of Evspts. 

We don't want to go on record as being opposed to theories. 
Wild and improbable as many have at first blush appeared, time 
has demonstrated their permanence. 

The F&itb of Yesterday is the Fact of To-day. 

Who, now, would have thought a few years ago that we would 
have reached our present popularity so quickly ? The business we do, 
tells more eloquently than words, that prices, like blood, will tell. 



/\dditioi?a.I Evidences 



Tbe i,<r Attraction. 

It isn't everybody that can make a success out of the Dry 
Goods business. Some natural fitness is necessary. Competi- 
tion is so keen that some advantages must be possessed. Without 
these essentials, you might as well expect to kindle a fire with 
brickbats as to make and hold a trade. Grapes don't grow on 
thorns here any more than in Judea, but the tree is still known 
by its fruit. Just now*the people seem to have " caught on " to 
the fact that the bargains we offer cannot be matched every- 
where — or anywhere, for that matter. 



Additions KW 



Reciprocity. 

Q Q Q 

What's good for nations is good for individuals. If Uncle Sam can 
strike up a good trade with South America, we will, in our humble fashion, 
whoop it up on the broad basis of mutual benefit around here. Come, now, 
you've got money and we want it. We've got goods and you need 'em. 
Suppose we trade ! The items we mention below are not all we have by a jug- 
fall. If we attempted a full enumeration our ad. would be longer than the 
spring of a Waterbury and wider than the mouth of your purse as it smiles 
to hear our prices. 

Q Q Q 

Here are the Goods! 



The Charm of 

Individuality. 



In the selection of a costume, it is not alone necessary that a dress 
should be beautiful, tasty and becoming. It should above all else be 
distinct. In order to insure that, we have bought a hundred patterns, 
each a gem and every one different. The purchaser of any of these 
will never have the mortification of seeing her dearest foe walk into 
church wearing a duplicate of Tier dress. In New York it mightn't 
matter, but here — 



Oh, Save Us! 



rH 



eru 

OF THE 



AAA 



IST1TOL 



With Beauty Made the Bride of Use." 
— Whittier. 



Time was — and not very long ago, either — when 
the most pretentious fabrics of the dry goods stock 
were a few plain silks, an odd piece or so of satin, 
and maybe a few colors of the old mousseline. We 
have moved somewhat since then. The weaver 
and the dyer have been at work, and now — behold 
the wondrous combinations of silk and wool ! See 
the minglings, the shadings and the weaves that 
make the modern assortment of Dress Goods — 

fl Tiling of Beauty and a Joy Forever. 

The highest advancement of a modern dry goods 
establishment finds its fullest and Attest expres- 
sion in the styles and qualities of its 



Novelty Dress Goods. 



Our line of these, in all widths, weaves and pat- 
terns, in both domestic and foreign fabrics, vastly 
exceeds all our previous assortments. 

We will be pleased to show you through this 
department when you visit the market, or will 
forward samples by mail at once, on application. 



TEFFT, WELLER & CO 



BROADWAY, WORTH & PEARL STS. 
Dress Goods Department. 



NEW YORK. 




THE mission of the modern merchant is not so much to en- 
deavor to create a demand for an article, as it is to supply 
the article which merit and money have already made 
universally known and popular. The reputation for superiority of 

Warner's Corsets 



was won in crucial competition with a hundred others, and is suc- 
cessfully maintained against a thousand. 

To-day, the jury in the case, the vast majority of the most 
intelligent and appreciative of American women, declare it — 

FIRST IN WEAR, 

FIRST IN EASE, 

AND FIRST IN THE ESTEEM OF THEIR COUNTRY WOMEN. 

WARNER BROS, 



if 



359 Broadway, 



New York:. 



From 





Orient » Occident 





'HE one garment in which the whole world now, and has ever wrapped 

itself, is the Shawl. It is at once the oldest in use and the most 

constant in favor; the most complex and the most simple; the most 

costly and the most common. Precious enough to be a present to 

a princess, cheap enough to be a comfort to the cottager, it is still 

sensible enough for everybody. From the earliest dawn of history until to-day 

it has successfully withstood every mutation of fashion, and is now more firmly 

fixed in the world's affection than ever. 

44 Styles may come and styles may go, 
The SHAWL goes on forever." 

a* "Waterloo" Shawl 

IS THE STANDARD. 

Guaranteed all-wood, and made in Longs, Squares and Misses', 
in fine and medium grades, under the following tickets: 

SuDIime, Mio, Seneca, Scotia, Saranac, Clinton, 

EXTRA MISSES'. 



FULL ASSORTMENT OF PATTERNS AS FOLLOWS: 



Grey Plaids. 

4 4 Centers with Borders . 

44 Solids. 

44 Hair=Line Checks. 

44 Reversible Effects. 

44 Striped Effects. 
Solid Black. 
High Colored Plaids. 



Brown Plaids. 

44 Centers with Borders. 

44 Solids. 

44 Hair=Line Checks. 

44 Reversible Effects. 

44 Striped Effects. 
Bob Roy Plaids. 



Black & White Plaids. 

44 " Shepherd Checks. 

44 44 Hair=Line 44 

Blue and Green Clan Plaids. 
Blue and Black Plaids. 
Fancy Mix Plaids. 

44 44 Plain Centers. 



Mourning Reversible Centers. 



Stripes. 



NOVELTIES IN FANCY COLORINGS. 

FOR SALE BY ALL FIRST-CLASS DEALERS. 



fThat Boyil What shall we 
L— j Do with Him ? 

Clothe Him, First ■■» 



R^TT ORAL and intellectual training must wait on apparel — the body must be 
provided for now; the mind may be looked after later. When it comes 
to a boy's clothing, his "best friend is his mother." The father may 
provide the money — the mother provides the raiment. Hence it is 

that in thousands ot progressive DRY GOODS ESTABLISHMENTS 



n 



* * fl Boy's Clotnmg Department 



* * 



Has become a great and growing feature. It does not require much room, it 
takes no great capital, it pays a handsome return on the investment, it leaves no 
remnants, it attracts the mothers, -and if the right sort of goods are handled, it 

flUUs lo tfie Popularity or t&e Business. 

In order to make a success ot it, the goods you handle should be like the 

impression you want to make— GOOD, STRONG AND LASTING. All these 

qualities are united in 

Guaranteed to be all-wool; 

not to rip; not to tear; 

° fortified at all weak points ; 

3) double knees and double 

\ seats^ and like the Bessa- 

mer steel from which they 

get the name, 



T 
SUITS, 



Will Stand 
Every Test 



No stronger indorsement of their superiority can be. adduced than the mention of 
the fact that in the great Paris Exposition of 1889, the manufacturers of these 
goods, in competition with the world, carried off 

• The Only Gold Medal •••••• 

Awarded for Boys' and Children's Clothing. 

N. J. SCHLOSS & CO. 

Manufacturers of Boys' and Children's Clothing, 
Novelties in Children's Suits a Specialty. 

Western Salesroom : @& 053 & 655 BROADWAY, 

«73 & 175 Fifth Ave., Chicago. W N. Y. CITY. 



AN ANXI0U5 fTl 
s ™, IS t a 



For long years the people of this country have been living 
in the shadow of a great big interrogation point. Like the 
monster called the Sphynx which propounded the prize conun- 
drum, the poet who asked — 

" Oh ! What's so rare as a day in June? " 
gets his reply at last. Days are not so rare in June — there's 30 of 
'em, but the store that equals ours in giving bargains don't exist. 



Here's Proof of it. 



Tbe Duty of 

Tbe Hour. 

I p money only grew on trees and everybody owned 
an orchard, it wouldn't make much difference 
how it was spent. Being as it is, however, it makes an 
"all-fired" lot of difference as to whether you spend 
it wisely or otherwisely. We give everybody a chance 
to come in with us on the ground floor — 



Tbis Way. 



WHY Tbey Fail 



On reading the statistics on business, the fact is learned 
that 98 per cent, of merchants fail. WHY ? 

" One cause of many failures, 

{You need not look for more), 
Is the LOW price in the windoivs, 

And the HIGH price in the store" 

Just to show that the moral of the above don't apply to us, 
we will say — and our language is plain — that whenever you 
find anything outside our place that we cannot duplicate 
inside, just take the store, we will have no further use 
for it. 



5p*cial for 



To-D&y 



Tedious T 



o 

ELL. 



We might as well try to condense all Scripture into the 
limits of a Daily as to mention all our good things in the bounds 
of one advertisement. The record of our special things in 
notions alone would be longer than Paul's letter to the Ephesians. 
The whole Pentateuch would not contain what we might say — 
but won't — about our bargains in DRY GOODS. 



f\ Condensation. 



Oh, Yes— ^ 

CERTAINLY ! 



There must be pioneers in everything. The way out of the 
wilderness of high prices must be "blazed" by somebody. When 
we began the process of pulverizing prices in this town we 
hardly hoped that we would find so many followers. Now an 
occasional echo from the rear shows that they're "a-cominy 



but nothing drowns the noise of 



BLOWS -E e 



Semper Paraius. 

Aye-ALWAYS READY. 

Never missing a chance to reach out our arm-. Oct ls like, 
and take in out of the wet (as the shark t k the bather) any- 
thing that :an be sold at a saving. 

Acting on thai principle, we have made some recent 
purchases that cannot fail to please both the public and ourselves. 
The prices do t:ic former and popularity does the latter. 



Our Sb&re of It, 



Rigw IN IT! 

The tendency of the age seems to be in the record smashing direction. 
Yon will find that feeling prevalent in the fields of both mental and physical 
exertion. Business, being such, a delightful combination of both, should 
certainly not be without it. We, too, are beating all previous achievements. 
Week by week and month by month the percentage climbs until we hardly 
know ourselves any more. This proves to us, as it must to you. ♦that our 
methods are correct and that in its double sense — we are RIGHT IN IT. 

THE WHY ££ WHEREFORE. 



10 



Wiv*s and D&uqbters. 

Long time ago there was an assertion made somewhat 
like this: "He that provideth not for his own, and especially 
those of his own household, hath denied the faith." With that . 
staring a man in the face, how can he deny unto the females of 
his family what seemeth good unto them in the way of raiment ? 
Come, now, open up your heart and loosen up your hand and 
tee what happiness good clothes will bring. 

TaKe a.dv&ot&qe of Tbese. 



HOSE 

BUSINESS 

IS IT? 



\A/E venture the bold and premeditated asser- 
tion that there's more stockings of one 
kind and another piled into our store, than 
in any other room of equal dimensions in 
the Union. 

\a/ <*< <a> 'W *<&< <Sf ■«/ \» ■*, ^> 



"And we, hose business 'tis to sell, 
The applauding hosts who know so well 

Our methods and our manners, 
Will put such prices on these wares, 
That folks will all forget their cares, 

And shout their loud hose-annahs." 



HOW'S THE5E PRICE?. 



N 



NEAT A ND DES IRABLE. 

EW times demand new fashions. In this day and age of the world, the dress 
for the street is one thing and the dress for the house quite another. The 

women are awaking to the fact that 
they can buy ready-made «* 



TEA GOWNS 



AND 




HOUSE 

WRAPPERS, 

that fit better, wear better, look better, 
and cost less than those made at 
home. Nearly every live Dry Goods 
Establishment in this country has a de 
partment devoted to this line of goods, 
and the universal verdict is, that "it 
pays." We offer the trade a line of 
these garments in the latest and most 
exclusive designs, in every material 
used in the business, and ranging in 
price from 

$9 to $200 per dozen. 

We issue, semi-annually, a catalogue 

containing illustrations, full descriptions 

and prices of over 50 styles in all classes 

The illustration on this page is from our 1893 Fall issue. This is 



of garments 

sent on application free to dealers only 



- .§♦ »§♦ »$• •?••§♦ •$♦ ♦§♦«§♦ »j» ♦$♦ •$♦ - 



SANBORN & ROSE MANUFACTURING CO. 

479 Bpoadxxiay and 52 JWeFeef St., 
NEW YORK 



Our 



ODORIFEROUS 
OFFERING. 



B ^^ss wmmmisriiinnftn 



Tt?ERFOIES came into the world with the first blossoms of Eden. Disobedience may have 
V cost us favor, but not flowers ; we lost the innocence, but not the incense. The name 
perfume is literally the Latin per "from," fame " smoke," and the earliest odors were de- 
rived from the aro- 
burned at sacrificial 
them is one of the old- 
arts, and about the 
World's industries, 
largest laboratory for 
United States, is THE 



matic woods and gums 
altars. The making of 
est of the Old World's 
newest of the Kew 
The best equipped and 
manufacture of these attributes of the higher civilization in the 



W E 1*C K 



the 
"WENCK' 



PERFUMES MANUFACTURING CO. 



THEIR GOODS ARE 



• sl> • 



FRAGRANT, 

REFRESHING, 
DELICATE. 



♦♦•§•♦ 



Over ioo different odors of 
the best Handkerchief Extracts 
made. Every perfume flower 
represented, and all put up in 
the most attractive manner for 
use and show. 



• <]S • 




• sb 



UNIQUE, 

POPULAR, 

LASTING. 



**** 



SACHET POWDERS, 

COLOGNE EXTRACTS and 
TOILET WATERS 

in over ioo Perfumes. 



* ^ * 



Toilet Preparations : Florida Water, Eau Oraline, Coral Tooth Powder, 
-^^^^^^^■■^^■i^b^hh^ Eau de Botot, Rose Tooth Powder, 

Lavender and Amber Lavender. 

FOR SALE BY ALL JOBBERS. 



The "WENCK" PERFUMES MFG. CO 

120 West Broadway, /new York. 



SEND FOR PRICE-LIST. 



Papcy (Soocls 



aod 



Srpall Wares. 




XDER that heading comes the vast majority of the items which not only 
beautify and embellish a Dry Goods Establishment, but which make it 
profitable as well. Upon the tone and freshness of this stock the repu- 
tation of the store depends. No business of this kind may hope to win without a 
stock of Notions and Novelties 

Absolutely UP TO DATE. For That 

Ours is the Depot of Supply , 

We Lay Particular Stress Upon Our Specialties : 

FANS, 

Millinery and Hair Ornaments, Beads and Necklaces, Buttons and 

FANCY GOODS. 

We show full lines of Elastic Cords and Braids and Garter Webs. 
We ask special attention for our 

Notions and Small Wares, 

w t < i" sw^i» "m>» vtf w% w* u w mm %\ w W& y t w* ^ ^ l ar*^^-^ 

comprising a million and one articles too numerous to mention, but of too much 
interest to be unconsidered. 

We have always made, and will continue to make, a specialty of 

Dolls, Toys, and General Holiday Goods. 

IiATEST flOVEliTIES Ifi KIiU DEPARTMENTS. 



WE INVITE YOUR INSPECTION. 



A. Steinhardt & Bro 

IMPORTERS, 
452 BROADWAY, NEW YORK. 




MAKERS OF NOVELTIES IN 



/u\ 



JEWELRY, 



513 Broadway, New York, 




IF the Jewelry Department of 
a Dry Goods Establishment 
is run on correct principles, 
it becomes not only one of the 
most attractive,, but also one of 
the most profitable branches of 
the business. All the rules that 
bring success may be summed up 
and boiled down in 



THESE TWO ESSENTIALS: 

first: BUY OF THE MAKERS==DIRECT. 

You thus save all intermediate margins, and are thereby 
enabled to retail at prices at once popular to the trade and 
profitable to yourself. 

SECOND: 

ALWAYS BUY THE LATEST 
NOVELTIES. 

The new goods sell best. The fresher you keep your stock 
the better your reputation and the brighter your business. By 
buying of us you have not only both the advantages above men- 
tioned, but also one of the largest lines in the country to select 
from, for both ladies' and gentlemen's wear. 



PWWITTER & BOSEPEIE 



Factory at PROVIDENCE, R. I 





Tbe Day 

we 



Wonder if John Bull don't wake up in the middle of the night every 
4th of July and "gosh ding it " because he let Jonathan go ? The 13 States 
that the dispute was about have become 44, with Canada and Mexico waiting 
to slip in under the wings of the Eagle. Another quarter of a century and our 
northern boundary will be the Aurora Borealis and our southern, Lesseps 5 
Last Ditch. In 50 years all Europe, worth having, will be clamoring for 
annexation. In less than a century the whole Earth will be united with us 
under the name United States of the "World and the erstwhile kings and 
moguls will be fighting like Kilkenny cats to be congressmen at Wash- 
ington. In 15(i years — but hold on. that sounds like prophecy, and — 

There's No Profits Here! 



NO LET UP. j. 



The rush of eager bargain hunters are not to be turned aside 
by the fiery darts of July. Mornings when cool and evenings 
when pleasant see within our open gates the same smiling 
throngs. Surely good sense dominates the multitude for naught 
else would show such ready and real appreciation of 



Items Like These, 



A Popular Error. 



Who was it that said "the American people like to be 
humbugged " ? To say that we, as a nation, enjoy being hum- 
bugged is to insult our intelligence ; to attempt it is to draw 
down a swift and terrible punishment. We not only know a 
good thing Avhen we see it, but we also appreciate merit when 
we meet it. That's just the why we make for this week some 
special offerings which we know will deserve instantaneous recog- 
nition — and get it, too. 



A A\erc&r;tile 

AVlleppiurr). 



The Way 

of the 

World. 

Do you believe in luck ? If so, you needn't be ashamed to acknowl- 
edge it. Many of the brightest intellects known will be company for you. 
There's many happenings that cannot be ascribed to either Industry or Brains, 
yet neither Labor nor Leisure can create or prevent them. We try to keep 
alert enough to buy the bargains, and fair enough to sell them cheap. That, 
we dare say, is not an unlucky combination — for you. 



HERE'S GOOD LUCK. 



u 



Tbe BEST Way. 



When the inquisitive owner of the camel asked that patient 
quadru}3ed " Would you rather go up hill or'down ?" the camel 
was Yankee enough to answer the question by asking another : 
" Pray, master, is the level way across the plain shut up ?" So 
with us. We have traveled no devious route to popularity. 
Straight bargains, straight prices and straight methods have 
been good enough for us. 



Here's Wb&t Does It. 



\ 



Wet or Dry 

A\aKes ryo Difference to Us, 



Our bargains are like the celebrated possum trap that would 
catch the varmints "comin' or a-gwine." Being always as 
bright and fresh as a July morning, our stock is ever rich in 
novelties and abundant in staples. To buy without seeing our 
aggregation is to deplete your purse without consulting your 
judgment. That, in times like these, is almost criminal. 



See Tbese 

....Opce! 



0ur Qilemma. 



Our trouble this week is to find a place for the avalanche of 
new goods piled in upon us. Our place isn't as big as all out- 
doors and it is so full of stuff now that "'standing room only" 
would be a proper sign. The only thing we can do is to put 
such prices on these late arrivals that every household in this city 
will be glad to receive them as permanent guests. You have 
more room than we. 



H PI?P^ THE Q00D5 



THE PRICES. 



What "ft. Up ? 

Farmer — " How much be them pants, anyway ?" 

Clerk — "' Three-seventy-five." 

Farmer — "Yes, same old price. 'Taters worth half what they uster be, 
corn away down to nothing oats down, buttter down, eggs down — I'd just 
like ter know what keeps pants up ?" 

Clerk — "Suspenders, perhaps." 

The old man went out muttering that he " guessed it was safety pins 
in some cases." 

If that chap had only come to our place he'd never left without the 
pants — 

And Some of These, Too. 



Tbe Best ^^upd&tiqp. 

• • • • 

Transient trade is all right for superstructure, but steady custom is the 
foundation of a business. That's what we are working for. We propose to 
not only give you prices that will attract you, but treatment that will hold 
you. By doing this we will disprove the old statement that " there's no 
friendship in trade/' because a man had better try to get along without 
customers, than without friends. We knew a fellow once who — but that's 
another story — 

SO IS THIS 



Why 



are we 
Thronged? 



What is "5 



Attraction ? 

In hot and sultry times like these, it is only the unusual 
bargains that don't go a-begging. Values, and big ones at that, 
alone possess the power to interest. Sunstroke itself may be 
braved to get your rightful share of what we offer this week. 



READ THE RECORD 
THEN RUN THE RISK 



♦ ESTABLISHED 1859. * 



Henry E. Frankenberg, 

IMPORTER AND MANUFACTURER OF 

ZEPHYRS. YARNS, 

EMBROIDERY MATERIALS, 

GERMAN LINENS, ETC. 

One of the most important requisites of a modern Dry Goods Establishment is an 

RT EMBROIDERY 
..DEPARTMENT, 



A 



where the deft and dainty fingers of women may find the materials upon which to 
exercise their skill and ingenuity. We offer to all who now have or contemplate 
having a department of this kind, a complete stock of 

EVERY KIND OF MATERIAL, 

Cotton, Linen, Wool and Silk, used in the formation of every style and kind of 
woman's tasteful handiwork in articles of both use and ornament. 

OU$ SPECIAL* B^AflDS: 



Utopia, 

Worsted Yarns, 
Linen Threads, 
Arrasene Chenille. 



Arcadia. 

Germantown, 
Saxony, 
Spanish Yarns. 



Hlaflonna. 

Crochet and 
Embroidered Cotton, 
Art School Crewell. 



ALL STYLES AND KINDS OF STAMPED LINENS. 

Sole Agent for BISCHOFF & RODATZ, BERLIX ZEPHYR, 

For ZWIRNEREI "T3[. F. F." GOGGIXGEX E. S. C. COTTONS, 

And for ZIMMERMAXX'S HOME-MADE SILESIAX LIXEXS. 



HENRY E. FRANKENBERG, 

79 WALKER STREET, NEW YORK. 



STRAUSS 



^<R)(S^ ^BiilW ^<ft)(S)^ 

Men's m Neckwear 




^ f 111 ^5)(y>^ 



" 77ie apparel oft proclaims the man" — Shakespeare, 

MO one item of a man's dress so well proclaims the character of the wearer as 
does his neckwear. There is exhibited in this as great a variety of styles, 
qualities and colors, as man himself has pursuits, tastes and conditions. 
To supply this almost infinite variety is a task well worthy of the most 
intelligent and painstaking efforts, backed by the most ample capital, and con- 
ducted on a scale of no mean magnitude. 

HOW WE DO IT! 

Our new factory, at 35 and 37 Bond Street, is the largest and best equipped 
Neckwear Plant in the world. It has an output of 

1,000 Dozer? Per Day 



of Scarfs, Bows, Ties and Windsors, in every shade, pattern, shape and fabric de- 
manded by the trade of the country. 

Equipped with the best machinery and appurtenances, employing only the most 
skilled operatives, and supplied with unlimited materials, we can safely guarantee 
the utmost satisfaction in wear and style, and the very best facilities for prompt 
delivery. We cordially invite a visit of inspection at our 



OFFICES AND SALESROOMS : 

616 & 618 BROADWAY, NEW YORK, 



FACTORY : CHICAGO OFFICE : 

35 & 37 Bond Street, N. Y. Sheppard Building, 221=225 Fifth Avenue. 



a 5 ensible 

Conclusion. 



HEN Howe discovered that tne eye of the needle was on the 
wrong end," he utterly upset some of the older methods of 
production. Notably that of the manufacture of 



LADIES' and CHILDREN'S 




iw i w mw 



Muslin 
Underwear. 

The sensible women of America are quick to see that in the produc- 
tion of these, the home cannot compete with the factory. Buying in 
jobbers' quantities from first hands ; saving all intermediate profits ; 
cutting without waste ; employing only the most skillful operators, and 
using the very best machinery driven by steam, the Manufacturer is en- 
abled to produce the FINISHED GARMENT cheaper than the consumer 
could buy the raw material. 

Not only cheaper in cost, but better in the essential features of cut, 
fit, style and wearing qualities. 

But few first-class dry goods houses in the country are now without a 
MUSLIN UNDERWEAR DEPARTMENT. It is being recognized that 
there is just as much sense and profit in keeping MUSLIN as in keeping 
Knit Underwear, and that both naturally go together. 

We invite the attention of those who already have, and especially of 
those who contemplate buying a line of these goods, to our unequalled 
facilities for supplying their needs. 



Galland Bros. & Kramer, 

59 8t 61 G^EEflE ST., JSl. V. 

-FACTORIES AT WILKES BARRE, PA., PITTSTON, PA. 



12 




A FEW SAMPLES. 



♦♦♦•^♦♦♦•j*- 



The illustrations we herewith present shadow forth but 
faintly the extent, variety and designs of our lines of 



Misses' and 

Children's 
WRAPS. 



NO. 583. 
$3« 2 5 for 4 Years. 

RISE, 25C. 



Devoting our entire 
attention to this branch 
of the Cloak business, 
we have achieved for 
our goods a national 
reputation for 

Fit, 

Elegance and 
Durability. 

We show this season 



over 



450 




NO. 993. 
$3.00. 12 to 20 Years 

ALL SIZES. 



STYLES OF 



Qretchens and Jackets, 

in new and striking designs, the best materials, the 
highest workmanship, and at POPULAR PRICES. 
We invite an inspection of our stock. 



NO. 952. 

$4.00. 12 to 20 Years. 

ALL SIZES. 



The MERCANTILE CLOAK CO 

97 & 99 PRINCE STREET, NEW YORK. 



AH /WQUST IDYL 



▲ ▲ A 



" There was a piper who had a coiv, 

And he had no hay to give her ; 
So he took up his pipes and played her a tune. 

Consider, old cow, consider. " 

— Mother Goose. 

In this month, named for Agustus and sacred to Sirius, it might be well 
to consider just what's best for the body to array itself in, and whereas the 
best place to buy it. If our frequent admonitions have had the effect in- 
tended, the old nursery rhyme will be recast thus : 

If every lady in this good town, 

Would do as Wisdom doth bid her ; 

She will soon show her face at our elegant place. 

Consider, good folks, consider. 



HOT WEATHER ITEH5 



HERE'S GOOD NEWS. 



\ 

We've often thought, while watching the feminine throngs 
about our place: " What would the Dry Goods business amount 
to if it wasn't for the ladies ? " 

Equally pertinent, however, is the natural retort : " What 
would the ladies do if it wasn't for the Dry Goods men?" 

We do our share in the mutual benefit business by opening 
up this week — 



A\a?oificeot D&TJ^IpJ* 



Tbe^^mepiean fashion. 

While the Dog Star rages and all work is worry, every man 
who attempts to do anything is surrounded by about seven 

others who watch him do it. They say that such a fashion is 
peculiar to America, and it certainly is our fix. About every 
other establishment in town has succumbed to the weather and 
finds its only occupation in watching us work. For their 
amusement and the public's benefit, we propose to keep pushing 
as long as the Lord gives us strength and our buyer gives us — 



BARGAINS. 



SOME 

BAD ADVICE. 



Advice, they say, is like medicine — easy enough to give, but 
hard to take. We are going to give you some which you may 
take or not, just as suits. In case you don't, your gain will be 
our loss, and we will be the only ones sorry for it. By following 
this advice, your neighbor (who don't) will secure goods at lower 
prices than their fondest dreams ever presaged ; you will get left. 
Here's the medicine: 

Don't Take Any Notice of These. 



General Belief »o<i 

Private Opigiop. 

It isn't always that you will find everybody agreeing upon 
any subject. Every pro has its con, and all medals have a reverse 
side. On the question as to the best place to buy Dry Goods, 
however, there's no room for a division. Everybody who knows 
enough to go in out of the wet, knows that we are far and away 
the leaders. For fear that somebody (but lately landed) may 
not know it, we append 



^50iT/6 Convincing 



Arsurpeots. 



al ways SOMETHING NEW. 

■ 
■ 
■ 

lly a day passes without onr truckman dumping 
upon our pavement a load of cases. When these yield 
up their contents, there ever stands confessed something n 
popular and desirable. The faces of our clerks are the only 
familiar objects that meet the eyes of our cust : mers. N : to see 
our constantly changing attractions is to declare — if you are in 
our place — that you are blind of our eye and unable to see out 
of the other one. 

FOR EXAMPLE: 



Tbe LULL 

Tbat Precedes 

Tbc STORAV 

This month is more for preparation than for actual conflict. 
The business breeze that is but now a zephyr, will soon blow 
into a cyclone. Every day now we are receiving reinforcements 
and our place is putting on its semi-annual war paint. We pro- 
pose to fight high prices as energetically as the Health Author- 
ities fight Cholera. 



HERE S A FEW weapons. 



Tb<* L009 



a0 d5bort — of it. 

These are the days of long hours for everybody ana short 
prices for us. Time, which like tide or taxes, waits for nobody, 
is hustling us toward that delightful period called Fall Trade. 
We begin now to get ready for it. All the stuff about which 
lingers any suggestion of June roses or July sunshine must fol- 
low Bill Nye's celestial — 



▲ ▲ 

▲ ▲ 



THEY r\UST QO. 



13 i 



NOW — u THEN 



AND, 



Upon the mercantile sea may be caught flotsam entirely out 
of the ordinary. Under the pressure of pitiless necessity, prices 
tumble like castles built of the "unsubstantial stuff that dreams 
are made of." It's so with us just now. Even while the broad 
August sun ''laughs its pitiless laugh" our store is like the 
shade of a cedar of Lebanon. Why ? Because our prices bring 
content, and only the content are cool. 



Real Refrigerators. 




5. Scheuer 
& Sons, 



MAKERS OF 




Fancy • Leather • Goods, 




58 & 60 LEONARD ST., 



JNew YorK, 






Heads and Hats. 

ID it ever strike you that Hats are the insignia of civilization ? The extent 
1 of a nation's headway may be measured by the style of its headwear, and 

Barbarism and bare heads are as closely linked as Credit and Calamity. 

Barbarism is built on brawn — heads don't count : Civilization on brain — 

the head must be protected. 

L* That's Where the | 
Hat Comes on. £ 

We appeal for your patronage from this sort of a platform, and ask for noth- 
ing we don't think we deserve: 

I \\r s* i_ Wherever and whenever pitiless and inexorable 
1* V V C yyciy wrt^Il* necessity clamors for the money, we are there 

with it. The manufacturer's necessities are our opportunities. 

I I \\l E£ HI* ^ ne va ^ ue °f a l Qt °f ^ ats t0 us depends 

II. We Dliy Cheap* not upon their ..^^ value." We pay 

no more attention to "manufacturer's cost" than a cyclone pays to a rail fence. 

Til Wl C It -£ i** f Under our rule no man carries aught 

III. We ^ell TOr CaSll. but his own burden. Douglas Jerrold 
once said of the credit system : "Them as does pay — pays for them as doesn't" 
That way is not our principle — its not our practice. 

IV XWf* <^11 fhp^n The saving we make ' we give * We 

I V . TYC ^CII ^II^cip. wou i c j rat her sell a hundred men at 10 
per cent, profit than ten men at 25 per cent. On that rock we found our 
hopes for success; on that basis we make our bid for public favor. 

Send us a Trial Order. Samples on Application. 
Goods not satisfactory may be returned. 

Ho charge for cases, packing or shipping. 

H. J. HARDING & CO. SI 

- 652 Broadway, New York Cit) r . 



c 



OHE IN 
OUT OF 
THE WET 




UMBRELLAS (Latin, umbra, a shade), are 
nearly as old in the service of mankind 
as the rain or sunshine from which they pro- 
tect him. The oldest writings in the world 
mention them, and their representations are 

carved upon the most ancient monuments of Egypt, Nineveh and Persepolis. 
Common and continuous as was their use in the Far East, Europe was slow to 
adopt them. The appearance of one Jonas Hanway upon the streets of Lon- 
don in 1750, protected by an umbrella, was a sight so strange as to be deemed 
worthy of historical record. In the Orient they are still regarded as the insignia 
of royalty, and the proudest title of an Indian prince is "Lord of a thousand 
umbrellas." Thanks to modern ingenuity, the umbrella of to-day is not only 
better, but vastly cheaper than its clumsy and costly predecessor of a quarter of 
a century ago. That it is so is largely due to the great umbrella manufacturing 
house of 



11111 



fnS 



^ 







n_n 

Jl 







Their product comprises the most comprehensive line of these goods made 
in the United States, and embraces every quality, style and material in frames, 
sticks, covers and handles known to the trade. Their special brands of 
-TRUEWORTH" and -CONGRESS" are especially well known and popular. 

Prices and samples on application, and personal inspection invited. 



WRIGHT BROS. & CO. 



Factories at 

PHILADELPHIA. 



450 Broadway, New YorH. 




'MM^M£MMMMMM^£M / M^ 



WANTS and 
AISTSv.v. 





>HE sensible housewives of this country are rapidly finding out that there 
is no economy in home-made waists, for either themselves or their boys. 
The money spent for raw materials alone will buy better garments 
ready made, and save them weary hours of needless toil and trouble. 
Not only better for the home is this new custom, but better for the store as 
well. Instead of having so much money invested in fabrics — which pay but a 
small profit — a much more limited amount buys a larger variety of kinds and styles, 
and pays a better profit when invested in the finished product. 
We manufacture 



Ladies' and 
Boys' Waists < 

in every kind and quality of fabrics that are used for the purpose. Our great spe- 
cialty is on goods to retail at the popular prices of 



c, 



,c, 



0"' 7. 



c. 



AND 



11 O 



9 



and in the extent and variety of our styles at those prices we have no superior. 
SAMPLES ON APPLICATION. 



A VISIT OF INSPECTION SOLICITED. 



JOS. K. MORRIS, 



93, 95. 97 & 99 PRINCE ST., 



NEW YORK. 



We meet the season half way. The 
multitude of big and little cases piling in 
upon us proclaims in unmistakable fash- 
ion that we are ready for business if 
business is ready for us. The ovation 
received by our recent arrivals nerves us 
to new efforts. Hereafter, as heretofore, 

our aim will be to supply and satisfy every want of the 

million and the millionaire 

In Dry Goods. 




•-^^'7 *" A\aKe any 

There's more money lost in this country by mistaken invest- 
ments than by any other cause. Wrecks of financial ventures 
cumber the mercantile ocean and strew the shores of the business 
sea. There's just one true compass to sell by and just one 
anchor to trust to. The former is cash up, and the latter, 
cash down. That's how we do our business, and this is what 
our business lets us do, 

-$ -$ FOR EXA/APLE: 



Why 



....and.... 

Wherefore 



We are going to put on sale to-day some remarkably cheap goods, even 
for this remarkably cheap age. Keady cash was the pole that knocked down the 
persimmons, and Money Down opens the gate so the public may gather them. 
Not to have the best your money can buy, is to show that you have no more 
use for it than a Modoc. Not to buy our bargains is to insure your being 
(sometime) as poor as a Tamarack swamp. 



You 



Can't Afford 
to Miss These. 



DOLLARS 

AND 



SENSE. 

Brain and bullion are the wheels upon which rest and run 
the business of the world. Some have one, some the other, 
and only the favored few have both. Xot to take the trouble to 
see and buy our bargains is to prove one of three things : 

Either you have the sense without the dollars, or — 

The dollars without the sense, or — 

Neither the dollars nor the sense. 



RING UP THE CURTAIN. 



TIFIFI T nmT5 A A A 

1 U 1L-L- 1^ QN F/ j 5n j 0N5 

'Twas well and truly said that "you might as well be out of 
the world as out of fashion/' Especially is this the case when 
fashions are in line with common sense, as they are this fall. We 
think all sensible and tasteful people who see our new goods will 
say that this season, at least, " beauty is made the bride of use." 

SENSIBLE AND FASHIONABLE 



14 



Rieb op Qontented? 

YOU r\f\Y BE BOTH. 



There's such an awful power in wealth that it's no wonder 
that everybody wants it. Just as long as money will do anything 
for the people, the people will do anything for money. Chances 
to make it in one fell swoop come rarely, but opportunities to 
make it little by little come every day. Here's a chance right 
now that a thousand people ought to take immediate and 
enthusiastic advantage of. 



Get Your Share of These. 



Reputation and Revelation. 

® © ® © 

The next thing to having a good character is to have a good reputation; 
the former is what you really are, the latter what people think you are. We 
have the reputation of being all right on the Dry Goods question. If we don't 
deserve it, blame the people; they gave it to us. Anyhow, it would be a reve- 
lation to some, who know us not, to see our goods and hear our prices. "Ac- 
commodation/' they would then see, is the most expensive thing in this wicked 
world. Poor people can't afford to pay for that and the rich don't have to. 

• • • • 

HERE'S EVIDENCE: 



f\ Long 5trin<3 

OF FI5H. 

Is not carried up a side street. It's just about as important to 
let folks know you've got something good for them, as it is to 
have it to begin on. Wasn't there something said once about 
burying your talent in a napkin ? Having done our duty by 
securing the goods and calling attention to them, we leave you 
to do yours by seeing them. For all who visit us, we have bar- 
gains ; for those who don't, sympathy. 



HERE WE ARE AGAIN! 



No Question 

About It. 



In this age of doubt and desert of life there is one oasis 
where confidence dwells eternal and unfaith never comes. That 
place is our place. Day by day we make vigorous proclamation, 
and day by day the people try us. As Sam'l of Posen says, 
"All we want is a chance. " Give us that, and we will give you 
bargains which you will remember when you are grandmothers. 



For 



To-day. 



Haps and Mishap s. 

The recent flurry in Wall street made money worth (for 
the time being) ISO per cent, per annum. Pretty good 
investment, eh ? Well, yes ; but if you put your lucre into 
the stuff we're about to mention, you'll get a bigger, better ami 
a much more lasting return for your investment. Every item 
we mention is a bright, particular star of value, and the whole 
makes a constellation of — 



Unexampled... 

...Cheapness. 



*Hl*m*IMkAHmMMmM**mMMmM 



nj o o c^QyOcv^r < ^J\ C ^P ^MLS '^xsS-S (S: NSl£) ^N2-£) <5 \£ 



SILKS and 
VELVETS. 



and a close study of the wants of the 



M^MMy ^HE extent of the use 
p )] of these fabrics in any 
country is said to be a sure 
indication of the prosperity 
of its people. In no nation 
of the world is the quantity 
of these consumed or their 
use so universal as in the 
United States. To supply 
a demand so great and a 
taste so varied, calls for a 
vast investment of capital 
trade. In our newly enlarged 



■ i ■»m 



ILK KPHRTFra 



we are prepared to show an assortment of styles and fabrics worthy of the 
attention of trade of all magnitudes and from all sections. 

OUR LINES COMPRISE: 



Satin Duchesse, Faille Francaise, Chinas, 

Rhadames, Changeable Effects Colored Satins, 

Peau de Soie, in p,ain and Jacquard, Draperies, 

Crepe de Chines, Shadow Silks, p,ain and colored, 

Surahs, Rainbow Silks, Velvets and Plushes, 

In this assortment will be found all the staples, and every novelty in color, 
shade and fabric, of the season. 



i SAM 

■ TTTTT 



PLES, SHADE CARDS AND PRICES 
ON APPLICATION. 



~1 



E. S. J AFFRAY & CO. 



350 BROADWAY, NEW YORK. 



SILK DEPARTMENT 



Utlilt 



(^(^(^(5^(5^J 



1AUJI 



I ^&^3)^d^& ^® 



WARRANTED i i 
i i RAIN=PROOF. 



f^y^Qjy^Qjy^Qjy^Qjy^i 



1^5)^5)^5)^5)^5) 



The Perfect Water=proof Garment Should 
Combine These Three Essential Features: 




i st. — It should keep its wearer dry. That's the first in importance — the 
main reason for its creation. 

2d. — It should not be air-tight. If absolutely impervious to the atmosphere 
it isn't healthy, it isn't comfortable. 

3d. — It should be odorless. The smell of rubber is probably all right in its 
place, but it should never linger about one's clothing. 

The only garment in existence which combines these qualities is the 



66 




na 




MADE IN LIGHT WEIGHT AND IN A LARGE VARIETY OF PATTERNS FOR 
BOTH LADIES AND GENTLEMEN. 

In addition to the features of excellence above mentioned, it may at any time 
be pressed out without injury and made to look as good as new. This advantage 
is possessed by no other brand of Rubber Coats or Mackintoshes. In addition to 
the above we have the agency in this city for 



Carters Oil DIofiimg, ■■ 

Hoyt's Royal and Imperial Hose Supporters. 

FINEST KINDS OF LIGHT AND HEAVY J ^^ „, pric „ 

RUBBER CLOTHING, in all grades f on Application. 



DAVID H. SMITH & CO. 



53& dK"AUWAY, SPRING and PRINCE STS.. 



NEW YORK. 




THE TOWER 

ilANUFACTURINQ 

and NOVELTY CO. 




MANUFACTURERS, IMPORTERS AND JOBBERS OF. 



Fine Stationery, Blank Books, Leather Goods, 
Fancy Goods, Novelties and School Supplies 

OF EVERY DESCRIPTION. 



Holiday Goods Dep't. 

This embraces a thousand articles of use and beauty, designed espe- 
cially for the trade of enterprising Dry Goods Establishments., which make 
a Holiday Goods Department a prominent and successful part of their 
business. This contains : 



ALBUMS, All Kinds, 
FANCY BASKETS, 
ART METAL GOODS, 
BRIC-A-BRAC, 
WORK BOXES, 
MIRRORS, 



SCRAP-BOOKS, 

DESKS, 

INK STANDS, 

GAMES, 

TOILET SETS, 



FANCY PAPETERIES, 
PLUSH GOODS, 
GOLD PENS, 
PICTURES, 
LAMPS, Etc., 



SHAVING SETS, Etc., Etc., Etc. 



TO OUR FRIENDS AND PRTRONS: 

For the entertainment of our customers visiting the World's Fair, we 
have erected a safe, comfortable and convenient building at 6354 Sheridan 
Avenue, Chicago. We will here show samples of our entire line, and will 
guarantee it to be not only the largest, but also the cheapest ever offered 
to the trade by any manufacturer, jobber or importer in the country. To 
one person from each visiting house we will allow one week's board and 
lodging without cost. Customers remaining longer than one week will be 
charged at rate of 82.00 to 82.50 per day. 

Tower Manufacturing and Novelty Co 

306 BROADWAY, Ji. Y. 






Th 



\ & & 



Celebrated 

O Negligee 

*^* AND 

°0 Dress Shirts. 

o 

WE ARE IN IT! 



Call or Write and See for Yourself. 



Our staple lines of White Shirts are unequaled 
for workmanship, style and fit, and are finished 
with hand button-holes and leather-finish laundry. 

Our line of Negligee Shirts will comprise pat- 
terns entirely new, in madras, zephyrs, etc., and 
confined exclusively to us, which we are con- 
fident will at once commend themselves to the 
taste and judgment of the careful buyer. 

•- We Solieit Yout* Patronage. -*• 



-****- 



J. A. SCRIVEN CO., 

SOLE MANUFACTURERS, 

18 East I5tb St., - NEW YORK. 




The Good Time Coming. • • • 

There's an indefinite something in the atmosphere just now 
that suggests Fall. The sunshine seems as sultry, but the shade 
contains a nameless chill. Nature is sending forth her heralds, 
and soon the woods will blazon forth the story which the shadows 
now but faintly suggest. Our windows this week will remind 
you that we are not behind the times. As Scott says : 

"'Twere ivorth ten years of peaceful life, 
One glance at their array." 

• • • See the New Fabrics. 



Out of Sight? 



What few old goods we had are buried beneath the flood of 
October stuff that has swept in upon us. With the advent of 
the weather, the goods are here. Not only are the old goods 
no longer in view, but the new goods are OUT OF SIGHT ! 
in the new and festive phraseology that says so little and means 
so much. 



fVp Object 

Lessor). 



WHAT'S THIS? 



"Can such things be, and wonder 
overcome us like a summer cloud? " 

During the autumn just done, and harvest ended, we have had a 
tremendous trade in hosiery. A glance at our stock, and an inclination of 
your ear to hear our prices, will reveal the " Why." If Tom Hood were alive 
to-day, he might say for us — 

Hose, Hose, Hose, Hose, 

Suited for every breeze that blows , 

How ividely our stock doth vary. 
For spring or summer, winter or fall; 
For rich or poor, for great or small, 
Contented or contrary. 

Extraordinary Values. 



R&isipg 

Zi Breeze. 

We might wait a month and let November do it ; but we 
don't propose to let even the weather "get a drop on us." The 
pleasant days of the late fall will soon be but a memory. Shrill- 
voiced wintry winds will soon press their lips to the cracks and 
cry, "What was you doing all last summer 1" Ere that day 
comes, get ready for it. " In time of peace prepare for war" 

■* 4t THIS WAY. 



Here Tbey Corp*! 



For weeks our store has been in that condition so happily 
described by Charles Lamb when riding in the stage. A fellow 
thrust his face in and inquired, "Are you all full inside ?" 
Lamb answered, " I don't know about the other fellows,, but that 
last piece of pie did the business for me." So now, to him that 
hath, it is being added. We are daily crowding our shelves 
until the goods fairly hold out beseeching hands and beg to be 
taken hence. 

Xbese Price? A\ove 'Err). 



I^he Best Advertisement 



is a well-pleased customer. We don't expect to make our ever- 
lasting fortune this year, but we do expect to so increase our 
following, that success will be ours in the terrestrial bye and 
bye. Just now then, we would rather make customers than 
money — rather have a big crowd and a small profit than a big 
profit and a small crowd. Eventually, we know, like Oon- 
stantine — 



BY THESE SIGNS 
WE SHALL CONQUER 




POPULAR PRICES ' * * 

are the irresistible powers that move the modern world more 
than the fabled lever of Archimedes. They burden the rail- 
ways, throng the theatres and crowd our place with multitudes 
who know enough to know that they are getting more than 
value received for their money. Old timers, relics of the fossil- 
iferous age of merchandise, whose sole and only idea of profit is 
IOO per cent., stand aghast at prices that seem to them the 
acme of folly and the knell of trade. 

fere's f[\ore ** Jo-Day 



COMPENSATIONS! 



Life is full of them. Light succeeds darkness, sunshine 
follows storms, and joy treads fast upon the leaden heels of 
sorrow. There is no occupation without its disadvantages and 
its compensating benefits ; no condition of circumstances so bad 
without an admixture of some good. Just now provisions begin 
to rise — but, thanks to Nature's law, — 



DRY GOODS 
GO DOWN. 



16 



FINDING nONEY. 

What's the difference, we'd like to know, between picking 
up dollars in the middle of the. big road, and saving them by 
buying your goods right ? You may not be learned in that which 
is written, but when you trade with us you exhibit a wisdom 
which is practical and that's the sort of knowledge which 
counts. The items we enumerate are not our only attractions, 
but only an earnest of what we can do for you in a hundred 
lines not alluded to. 

-$$ ■$ Begii? 017 Tbese, 



The Chance 

Of a Lifetime 

As Abou Hasson once remarked: "All slippery things 
are not pancakes." Bargains such, as we append to-day come 
like angels' visits — too few and far between to let slip by un- 
heeded. Everything we enumerate are goods of fashion and all 
resplendent in the charms of youth. Some people can afford to 
let them go, but we hardly think many can. 



Don't They 
Interest You? 



plain TalK 



...on 2v... 

familiar gubject. 

The winds which now scatter the falling leaves about your 
feet will soon gain strength enough to tackle you. The whistle 
they now make is a note of warning — take heed to it ! Before 
the frost strikes home provide against its attack by warmer 
and heavier raiment. Come our way and see what we have 
bought for you. 

SJ HERE'S SOA\E NOW. 



WE ARE 

Shoe Manufacturers, 

NOT JOBBERS. 

We manufacture 15,000 pairs of shoes every working day 
in the year. 

We own FIVE FACTORIES that are modern. 

We employ thousands of workmen that know how to make 
durable, good-fitting footwear, and do it. 

All of our immense production goes direct to the Retail Trade. 

We carry the largest stock of any shoe-house in the world, 
therefore there is no delay in shipping goods for your immediate 
wants. 



Send for our elegantly Illustrated Catalogue — 
all about Shoes and valuable hints. Yours 
for the asking. 



Wallace, Elliott & Co 

118 & 120 DUANE STREET, 



( Stoughton, Mass. 

\ Farmington, N. H. <^r vnD|/ 

FACTORIES:^ Roche5ter, N. Y. <&> NtW YUKK 

I Haverhill, Mass. ^-Y^* 

P ughkeepsie, N. Y. 



TEFFT, WEIXER 

&C0. 



Broadway, Worth and Tearl Streets, 



NEW YORK. 



ALEX. SMITH & SONS' 

Gobelins, Axminsters t floquettes, Velvets, 

and Tapestries, 

IN THE ENTIRE ASSORTMENT OF ALL GRADES AT LOWEST PRICES. 



EMPIRE EXTRA SUPERS, 
ECLIPSE EXTRA SUPERS, 



OUR OWN 
MANUFACTURE. 



ROYAL INGRAIN or 
UNION EXTRA SUPERS. 



FULL LINES OF 

Stii??oo Bros/ Velvets* 

Burlipqton Body Brussels, 

R&OCOC21? Body Brussels. 

HAIRH LINOLEUM CO.'S { ^o.^^hawssons 

LINOLEUMS ! HIGHLAND MILLS 

AT LOWEST PRICES. * 



Extra Supers, - - Fine Ingrains, 



SULLIVAN, 

DREW & CO. 

Importers, Manufacturers and Wholesale Dealers in 

FINE ^^ZeCi 

I ^ .^ftX^ 



K^ 




•soods, 

600 and 602 BROADWAY, - NEW YORK. 

* 

j§F all the various departments of a modern Dry G-oods Store, none 
is so seldom without customers, and few equal in "drawing 
qualities " to a first-class 



flillinery- 
Department 



Not only may this be made pleasing and popular with the public, but if sensibly 
stocked and managed it becomes, also, a source of pride and PROFIT to the 
proprietor. 

From our extensive lines may be selected, at all times, every article of taste, 
ornament, use and fashion, which is calculated to make and keep a millinery stock 
right up to date. Our lines comprise : 

HATS, trimmed and untrimmed, in all prices, shapes 
and materials; RIBBONS, SILKS, VELVETS, MILLINERY 
LACES, FEATHERS, FLOWERS, MILLINERY ORNA- 
riENTS, HAT FRAMES. 

PATTERN BONNETS. <f> JSSiSS! 

PRICE-LISTS ON APPUCATION. 



THE LARGEST EXCLUSIVE LACE CURTAIN HOtJSh 

IN THE WORLD. 



♦J» ♦£♦♦£♦«$«•£♦♦£♦«£» ♦J««5» •§♦♦§••$♦♦£♦♦£♦♦$♦ •|»»S««$».J».S«»!»«J»«§« •§♦♦£♦ ♦£♦♦£»♦£. 



W. H. FLETCHER & CO 



MANUFACTURERS, IMPORTERS AND DEALERS IN 



EVERY 

DESCRIPTION 

OF 



Lace Curtains. 

• • • y^\, ' ' ' 

THERE IS NOTHING KNOWN TO THE TRADE THAT WE DO NOT CARRY. 
NOTHING NEW THAT WE DO NOT GET AS SOON AS IT COMES OUT. 
NO COMPETITION THAT WE CANNOT MEET. 



SILK-EDGED SAXONIES 1N PA,R 0R P1ECE are a s P e - 

^ufmm^mm m^^amaaBBams^ am^it%M ,„i,iu a^^^^^^. cialty of this house, and can be 

found nowhere else. Every pair guaranteed to wash. 

Our Mr. E. B. Fletcher resides abroad, and is constantly in the markets 
of every great curtain-producing centre of Europe. 



•§♦♦§♦ ♦§*♦§♦ •§♦•§♦♦§• «$••$♦•$••§»•§••$♦«$••§• •$*«§»«§»«5» •§••$• •§••$♦♦$••§• •§••§•♦§♦ 



xiru; \/r^oi/ 3 45 and 347 

NEW YORK : a a 

Broadway. 



NOTTINGHAM : 2 Keys Walk. 
GLASGOW: 28 Cochran St. 
PARIS: 3 Boulevard Magenta. 



PLAUFN 
LE PUY. 
ST. GALL, 
LUXEUIL. 



NOW 




FOR NOVEHPER. 



In order to greet this Winter opening month in a man- 
ner befitting its importance to the Dry Goods trade, we 
propose to make some prices that will warm the very cockles 
of the popular heart. 

We are better enabled to do this because, just now in the 
great textile markets of the world, concessions are the order 
of the day. Nobody is in better condition to take advantage 
of these than ourselves, and what we get 



WE DIVIDE WITH YOU 



THE GREAT EXAHPLE. 



Our good mother Nature is, after all, the Great Arbiter of Fashion. 
Not from Paris, nor from London, nor yet from the great metropolis 
of the New World, New York, comes the ideas and inspirations of 
apparel, but from the woods, the fields and the clouds. 

It was so in the Spring, when Nature renewed her youth and woman- 
kind followed suit with new raiment. 

Now that the skies assume more sombre tints, the fields a deeper 
shade, and the woods blush and glow with autumn's glories, all must 



FOLLOW HER EXAMPLE. 



The STRIKE Tha t \*/i]\jC! 



Just now the labor world seems to be in a 
state of ebulition. In these irrepressible con- 
flicts between Brawn and Bullion the former 
is not always successful. There is one strike, 
however, that can be participated in by both 
and both win. Employer and employee — rich 
and poor — are alike benefited by striking out 
for our place and getting their 



SHARE OF THESE: 




IT 



A Wise Woman 

DON'T DELAY making her calling and election sure when 
the chance offers to make money by sudden and judicious pur- 
chases. As a rule, a merchant's necessities are woman's oppor- 
tunities. To realize on his hopes a man must first realize on 
his goods, and when money must be had, goods must be sold. 
We will make a little stir in the market for a few days with 
some 

SUCH STUFF AS THIS: 



f\ A\ATTER OR- 



MOONSHINE 8 




When people advertise ' ' bargains," did you 
ever pause long enough to think that the 
bargains they speak of may be for the seller 
and not for the buyer? Many of the alleged 
" great offerings" are but a delusive mixture 
of moonshine and misrepresentation. That may 
do for just once ; but folks are not hankering 
after it for a steady diet. 



HERE'S SOLID WORTH 



Good Reasons for it. 

It is to be hoped that we are all actuated by a spirit of enlight- 
ened selfishness. "Self-preservation is the first law of Nature." The cause 
of the big business we are now doing is simply and solely this : We 
are saving every customer who spends five dollars with us a nice, crisp, 
new one dollar bill. 

May be you don't believe it. That's your misfortune, not our fault. 
We can convince you in but one way: "Seeing is believing/' Suppose, 
now, you 

QOHE Am SEE! 



5AVE THE 

INNOCENTS. 



People call the kind of weather we've been having lately 
" Indian Summer." That's because it's so treacherous. 
The sun smiles in your face while a cold wind creeps 
around the corner and stabs you in the back. 
Especially is this true of the children. The careful 
mother will see that the tots are guarded against the 
insidious foe by a panoply of warm clothing. 



HERE'S THE PLACE TO GET IT. 




WHEREWITHAL SHALL YE 

BE CLOTHED? 

7\ S the icy breath of Old Boreas sweeps around the corner it 
carries that question right home to us. Humanity can no 
more stand such weather unprotected than can the Lilies 
of the Field. Eemember right now, that flannels are 
cheaper than funerals, and that underwear costs less than 
undertakers. Therefore, we say: Come unto us all ye who 
shiver and are lightly muffled, and we will warm you up 



♦ THIS WAY: 



A TIME OF 



TMBgfpg s 

EVERYBODY ought to be thankful over something — even if it's only 
because "things are no worse. " After all, perhaps our greatest 
blessings are the things most common — air, sunshine, water and 
occasionally a little of the good old Turk. There's another 
thing the ladies are not unmindful of, we hope. That's us. We 
certainly Reciprocate with a capital R. 

Add These to Your Other 

BLES5INQ5 To-noRROW. 



THERE'S NO USE TALKING. 



I: we lidn't talk we wouldn't say anything — and 
sometimes we don't say much, when we do 
talk. The most eloquent thing, after all, i 
price. A cold, naked fact tha: \s 3 that strikes 
right home to our inner consci usness, like a 
bullet from a rifle. 

Wlien we hang out a sign with some figures on 
it, stop bit and examine: irs worth your 
while, even if vou're in a bisr hurrv. 



HERE'5 A HO DERM INSTANCE: 



IT LOOKS LIKE IT NOW, SURE! 




IT would seem, by the way the delighted deni- 
zens of this town throng our store, that 
the news of our big bargains had been 
carried by the wintry winds all over the place.. 
To paraphrase the good old Methodist 
hymn, these same zephyrs 

" Have told the sisters round 
What a Bonanza they have found." 

Attractive goods, coupled with attractive prices, 

is a combination usually irresistible. With us 

they go 



• • 



HAND IN HAND. 



18 



Do not be Deceived! 



9fc 
ORIGINAL and GENUINE 



Buttermilk 



Soap 



• • • • 



As sold by us since 
August i, 1892. 




WRAPPED. 



The most popular Toilet Soap ever sold 

in America. 




^@@^ 



PRICE, 

$10.00 per gro., 

NET. 



UNWRAPPED. 



You can purchase the 
Genuine from 



TEFFT, WELLER & CO. 



NEW 
YORK. 




The Greatest 

Attraction. 



S the vast majority of the patrons of a Retail Dry Goods Establishment 
are women, it follows as a matter of course that the store that carries 
the lines most interesting and attractive to them, fails not of its 
reward. 

In all the array of useful and elegant articles which make the 
modern Dry Goods Emporium 

"A Thing of Beauty and a Joy Forever," 

nothing is better calculated to arouse the enthusiasm and affection of its principal 
patrons than a line of 

Infants' and Children's Wear. 



We offer to the trade complete lines of the following articles, made by our- 
selves, and guaranteed first-class in every particular : 

ROBES, CLOAKS, SLIPS, SHAWLS and SKIRTS, 

IN THE FOLLOWING RANGE OF VALUES : 

INFANTS' CHRISTENING ROBES, . from $10.00 to $45.00 per doz. 

CASHHERE LONG CLOAKS, . . " 12.75 " 108.00 

FLANNEL HAND=EMB'D SHAWLS, '« 5.50 " 30.00 

LONG FLANNEL SKIRTS, . . " 2.75 " 27.00 

» CAMBRIC AND HUSLIN SKIRTS, « 3.25 " 18.00 

" " " " " SLIPS, " 2.75 " 36.00 " 

CHILDREN'S SHORT WHITE DRESSES, 1, 2 and 3 yrs. " 2.50 » 42.00 
CHILDREN'S SHORT WHITE CAMBRIC and FLANNEL 

SKIRTS, . . . . . " 2.50 " 15.00 
CHILDREN'S SHORT COATS, in Cashmere, Cloth, 
Eiderdown, Flannel, Bedford Cords, etc., etc., in 

all styles and varieties of goods, . . " 10.50 " 60.00 " 

SAMPLE LINES ON APPLICATION, — ^^^T~ 

AND PERSONAL INSPECTION INVITED. 

11. ROSENTHAL & 50N, 

8 & 10 WOOSTER STREET, 

>> <®^ ■>©?■ 'NEAR CANAL STREET 1 , 

^ ** NEW YORK. 




1*1 -'U-J^'rVi 






>••• THE ©•— 



/Metropolitan Hotel, 

broadway and prince street, 

New York, 



This hotel has been thoroughly renovated and refitted within the past year; 
is on Broadway, and while exceedingly convenient and accessible to all the 
business centers and places of amusement, it is especially and barticularly well 
located for the 

Great Dry Goods District. 



EUROPEAN PLAN. 



Hooms, $1.00 pep day 

AND UPWARDS. 



HILDRETH & ALLEN, 

^Proprietors. 



Elevator runs all hours, day and night. 



They who love their homes decorate them. 

They who do not love them would if they were made beautiful, 

To make them so, use 

Chenille Curtains and 
= Portieres, = 



TABLE-COVERS, LAMBREQUINS, 
CROCHET AND MARSEILLES QUILTS. 



E. T. HILLYER, «® 

is the leading manufacturer and commission merchant in these lines. 



47 LEONARD ST., 
NEW YORK, 



WE TAKE INTEREST IN THE SMALLEST AS WELL AS THE LARGEST BUYERS. 



SELLS THE OUTPUT OK SIX NULLS. 



THE SECRET OF SUCCESS. 

N these days of keen and constant competition the path to prosperity must be cut out by the blade of 

common sense as applied to the art of buying. Unless you can underbuy your neighbor you cannot 

successfully hope to undersell him. Unless you do undersell him, how can you more than hold your 

own, — what chance is there for growth ? 

To all who appreciate the winning combination of LOWER PRICES AND BETTER PROFITS, 



'V*%^V%/V%^%^V%/%/%/ 



WE OFFER 
OUR 




Drives in Dry Goods. 



In our great specialty in REMNANTS in all classes and styles of staple and fancy fabrics, we offer 
reductions of ofttimes 25 to 50 per cent, from cost of regular goods. 

On LININGS and WHITE GOODS we are always 

prepared to make prices absolutely unprecedented and startling. 

In COMFORTS, BLANKETS and WOOLENS we can always save 
- the purchaser a handsome percentage, well worth a careful consideration. 

We will be pleased to see you when you are in the market, or will furnish samples and quotations on 
any line on application. 

■* J. P. LOGKN, * 

SPECIALTIES IN DRY GOODS. * * * 379 CANAL ST., NEW YORK. 




DCCmPC 



AAA 



To begin with, the very name is misleading : It is not the 
tenth month, as its name would imply, but the twelfth. That's 
because the year used to begin with the vernal equinox in 
March; but times have changed since then in more respects than 
one. The most deadly delusion of all, however, is the impres- 
sion some people have that they can put off buying heavy goods 
until after Christmas. To persist in that idea is to make ready 
for spending that same holiday under the cypress. Too grave 
for amusement, isn't it ? 



CAN YOU AETOD 11 



IN REACH OF ** ** 

Everybody 

The tendency of all invention and progress is toward giving 
the people all the comforts and many of the luxuries of life. 
The cottage of to-day is better furnished than the castle of a 
few hundred years ago. How Mary. Queen of Scots, or good 
Queen Bess, would have stared had such goods and prices been 
shown them in those good old davs 

* >— SS THESE! 



RUNNING A 
SCORE. 



It's been said that many a man who can't sing a note is still 
able to run his score at the bar. It's not only there, however, 
that credit claims and crushes its victims. How many are 
praying to-day for a way to lead them from the wilderness of 
debt ! Cash is the pole star of success — credit the slough of 
despond. It's only those who pay their money who can 



TAKE THE CHOICE. 



WINTER WISDOM 



Since the icy breath of Old Boreas has again proved that 
Old Probs and his ally, the Goose Bone, are infallible weather 
prognosticates, we think a few homely hints on weather may 

be hazarded : 

1st. — Keep your feet warm. 
2d. — Keep your hands warm. 
3d. — Keep your heads warm. 
4th. — Keep your bodies warm. 

That will be sufficient to introduce a few timely remarks on 
a few items we mention below. 

By heeding the advice we give you will save your health. 
By buying of us you will 



SAVE YOUR MONEY 



Ways and Means. 



The most important committee in Congress is known as the 
committee on Ways and Means. Their wisdom must provide 
the ways to raise the means to pay the million dollars per 
day which it costs Uncle Sam for personal expenses. Just 
so are the father and mother the committee on ways and means 
for the family ; on their love and wisdom depend the comfort 
and happiness of all the household. In the name of common 
sense and economy we appeal to them to 

Listen to These Prices 



Utterly.... 

\ WIPED OUT! I 

Xever since " Lo," the poor Indian, skulked through these 
woods and wiped his weeping nose upon the handle of his toma- 
hawk, were Handkerchiefs ever seen in such big quantity and 
such small price as at our place to-day. There's just as much 
difference, too, between our prices and the next man's as there 
is between an Indian chief and a handkerchief. 

AN UNUSUAL OFFERING. 



19 



WHAT'S THE 
USE OF 1T?_ 



There's no more need of your not getting value received for 
your hard-earned money than there is in your throwing it to 
the fishes and mud-turtles in the river. If there ever is a time 
when the heart of a good man or woman yearns after riches, 
it's about the beginning of the holiday season. We can double 
everybody's cash by giving double values for the money. 



♦ ♦ * 

.$.* *.§. *.§. 



T 



"T HE GREAT QUESTION. 

Every face at home, and every glance into our inviting 
windows, suggests the question — "What shall I get or give for 
Christmas ? " The answer to the first depends upon the love 
and liberality of your friends : the second upon your own means 
and generosity. Let fate and friends look after the get, you look 
after the give — that's the part most blessed. Remember that a 
little given with love is more than much given because you can. 

Our place is just now budding with its wealth of solidified 
happiness. To-morrow it will burst into glorious bloom. 



SELECT YOUR 
PRESENTS NOW, 



Once Again 



■^We Greet You ! ^^ 



The grand and glorious Christmas time is coming near and 
nearer. Our muse turns common prose to rhyme, a sort 
o' homely Christmas chime — not in poetic style sublime, but, 
maybe, somewhat clearer. You know we've always tried before, 
to make this season brighter. We've done our best to turn this 
store, with all its stock and stuff galore, into a place where 
more and more, the people's hearts grow lighter. 



So far the Court its course may ken ; 
We're going to do that thing again. 



THE ETHICS OF 



A 
A 




A 
A 



Love is the underlying law of Christmas time, just as 
Justice is — or ought to be — of all other times. Cynics call the 
interchanges of the season ••'The Great Annual Game of Swap." 
We give because we love, and are glad to give because we can. 
"We can because at one store, at least, everybody can afford to buy. 

Here's a few appropriate gifts at 



**********************^*^****^***** 



| APPROPRIATE PRICES, f 




HAPPY NEW YEAR- 
TO EVERYBODY. 



Christmas is over. We are glad to know that we did what 
we could to make it a holiday worth remembering. It is not 
for us to say aught of our success. Let the thousands who 
thronged our place and carried thence the myriad bundles that 
gladdened so many homes and hearts ; let the people to whom 
every dollar means a hundred hard-earned cents ; let all to 
whom we were a Santa Claus in deed and truth — let these say 
whether or not we succeeded. 



NOW FOR NEXT YEAR. 



Chas. Bergenstein 
& CO 



304 to 308 CANAL STREET, 

* * * * NEW YORK CITY. * * * * 



IMPORTERS AND MANUFACTURERS OF 



Laces, Veilings, . . . 

Lace Goods, 

Rufflings, 

Children's Caps, Etc. 



G 



OODS MANUFACTURED IN OUR 

OWN BUILDING, UNDER OUR 

PERSONAL SUPERVISION, OR 

ggfc BOUGHT BY THE SENIOR MEMBER 

OF OUR FIRM IN PERSON IN THE 



We offer superior inducements in 
styles, qualities and prices, 



Chas. Bergenstein & Co, 



E. S. J AFFRAY & CO 



350 BROADWAY, NEW YORK. 



• • 



[ Flannel | 
| Department. J 



With increased capacity, larger stocks and under new 
management, this department will be found worthy the 
attention of the very best trade from every locality in the 
Union. In all that appertains to a complete and first=class 
assortment in styles, varieties and prices, our lines will be 
found second to none. 



WE INVITE YOUR PERSONAL INSPECTION. 



E. 5. JAFFRAY & CO 



FLANNEL DEPARTMENT. 



OLDEST, STRONGEST 
••••• AND BEST. 




N all the multitude of manufacturing institu- 
tions of the United States, very few can 
1 boast a history of half a century. When 
one is found with a continuous and increasing 
growth of FIFTY-TWO YEARS, comment upon 
the merit and popularity of its products seems 
almost unnecessary. Such a one is the 



^(Jrg(S^ 



Nonotuck Silk Co 



^Q^Qjy 



From a modest beginning it has grown to be one of tne largest es- 
tablishments of its kind in the world. Its products are sold in every city, 
village and hamlet of the Union. No goods are more familiar to the 
homes of the country, and none more highly regarded than those 
bearing the brands of this mill: 

" CORTICELLI" Button-hole twist, Embroidery Silk, Floss, 
Glove Mending Silk, Knitting Silk, Roll Braid, Rope Silk, Sewing Silk, 
Purse Silk, Wash Silk. 

"FLORENCE" Darning Silk, Filoselle, Knitting Silk, Natural 
Silk, Silk Gloves, Silk Mittens, Silk Socks, Silk Stockings, Silk Underwear. 

" NONOTUCK " Sewing Silk Braid. 

SEND FOR SAMPLES AND PRICES. 



NONOTUCK SILK CO 

72 Greene Street, New York. 




A Question of 

Personal 

Representation. 



That the manner in which goods are bought has a vast deal to do with their successful 
sale, is a principle so well recognized that it was, centuries ago, crystalized into a proverb — 

"Goods Well Bought Are Half Sold." 



44 WELL BOUGHT," we take it, means fundamentally, suitable for your market in style 
and fabric; lower, if possible, than ruling rates, and in quantities suited to the capacity of 
the purchaser. 

To fulfill these conditions, there is no way quite equal to personal selection. In that 
way you buy what you get and get what you buy. It's enough to make the angels weep to 
see a road-agent showing samples of stuff that he knows his house has been out of for weeks 
and won't have again for months, if ever. 

That's selling goods under false pretenses, and is much more common in these days than 
its twin offence of obtaining goods under like circumstances. 

Next to visiting the market and buying in person, the best aid to intelligent buying is 
through a personal representative. 

One who is thoroughly familiar with the wants of your trade, and with a wide acquaint- 
ance among the jobbers, agents and manufacturers in New York, is constantly in a position 
to do you great good. He cankeep you regularly posted concerning " drives," special sales, 
changes in fashion, and the thousand other items of information culled from a constant and 
close communication with all classes of traders. 

He can fill your orders to best advantage in terms and prices, and can always find and 
send what you want if the market contains it. 

He can give you valuable hints and helps in your periodic visits to the city which will 
save you time, labor and money, and enable you to make purchases with greater ease and 
satisfaction. 

In addition to these advantages, there are others of equal or greater value which, if 
interested, we will communicate to you. Write for our circular giving the full details of the 
arrangements we are now making with live out-of-town houses. 



DRY GOODS EXCHANGE, 

78 & 80 Walker Street, 



m 



— NEW YORK. 



A GOOD ADVERTISING IDEA, 

AND WELL WOK.TH: A TRIAL. 

EXACT SIZE. FRONT. 



FIVE CENT DISCOUNT CHECK. 



WE ISSUE AND RE 
FOLLO 

Given with evi 




check under the 
itions: 



er^ frje£^.ollarfcworth of go^s^<msfofa of us fo 
Taken at face fall^lSjiextfcasj^^fciaase m^^cenls^r over. 
Redeemed in cash when presented inldis of 10. 



r cash. 



# GOOD QN CT JgTl EN SIGNED. ■»■ 



Redeemed when returned. 




You do the clever thing by us, 

We'll do the same by you. 

We thank you for your favors, 

And will return them, too. 

The sun must shine all round the world, 

Not only on one side — 

And we don't want the earth ourselves, 

But are willing to divide. 



THE PHILOSOPHY OF IT. 

Giving this card out with every even dollar's worth of goods makes a reduction of only 
3 per cent. Can't you afford to give that discount to insure a customer's coming back? Espe- 
cially is this true if it is 3 per cent, on the dollar which might have been spent with your com- 
petitor. To put out a thousand of these all through the town or over the country, is to have 
just that many good, strong arguments to the holders why they should come back to your store 
to have them redeemed. Where the difference in prices is so hard to see, the store that gives 
something tangible — plain to be seen — stands a better show to get the customer than the one 
which don't. This card will be preserved by its holder and shown to friends — thus making your 
name well advertised everywhere. If it is brought back its mission is done — you have the cus- 
tomer. If it is not returned you don't have to redeem it. In either case you are ahead. 

Made of heavy cardboard, it can be given out and taken back ten times before used up. 
In that case, it would cost but one-twentieth of a cent each. Sold to only one house in a line. 
Price, $5.00 per M. Address, 

DRY GOODS ECONOMIST, 

78-80 Walker Street, New York City. 




,,.™ ARY 0F CONGRESS 



" ii HI II 111 Nil 1 1 llll | ||l || 

021 048 268 4 




